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The Content Crib Podcast

The Content Crib Podcast

By: Eric Anderson and Chris Grosse
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About this listen

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

© 2026 The Content Crib Podcast
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Episodes
  • A New York Times Profile Helped Sell A Healthcare Illusion
    Apr 20 2026

    A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: what happens when AI isn’t just writing marketing copy, but manufacturing medical credibility at scale?

    We walk through how a lean telehealth brand can sit on top of outsourced infrastructure for physicians, pharmacies, shipping, and compliance and how that model can either expand access or hide accountability. Then we unpack the specific red flags that surfaced: alleged fake physician personas used in advertising, misleading trust signals that mimic real clinical authority, and the risks of marketing compounded GLP-1 medications in ways that imply FDA approval. We also talk about deepfaked before-and-after images, fabricated outcomes, and why that kind of deception hits harder in healthcare than in almost any other category.

    From there, we zoom out to the bigger picture in digital health and AI ethics: what Legitscript certification is supposed to signal, why platforms are pushing AI disclosure rules, and why the “scarcest resource” may soon be the real patient-doctor relationship. We also debate whether a true one-person AI-built billion-dollar company is inevitable and why the future of approved AI doctors could be both powerful and terrifying.

    Subscribe for more real talk on AI, telehealth compliance, and building trust the right way and if you found this useful, share it and leave a review. What guardrail do you most want to see for AI in healthcare?

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    18 mins
  • How To Self-Publish A Credible Business Book
    Apr 13 2026

    We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you.
    • moving from Word to Google Docs for a living draft and notes
    • hiring affordable editing and formatting help through Fiverr
    • pressure-testing edits so the writing still sounds human
    • spotting where AI tools might help and where they might hurt
    • understanding ghostwriters and why marketing often drives outcomes
    • planning a self-publishing path through Amazon Kindle and paperback options
    • budgeting for editing, cover design, formatting, and basic legal protections
    • using a book to strengthen authority in sales, marketing, and leadership
    • building public trust architecture through consistent online posting
    If you're listening right now, write a book.


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    16 mins
  • Zuckerberg Buys An AI Agent Town And We Panic
    Apr 6 2026

    We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually own instead of relying on rented attention.

    • E-E-A-T as the new baseline for visibility
    • Why consistency without authenticity backfires
    • AI slop on social and what cuts through
    • Owned digital assets like newsletters and video email
    • Meta buying an AI agent platform and what it signals
    • Cybersecurity reality checks and operational fragility
    • Where AI agents help with content coordination
    • Keeping the human touch as a brand advantage

    So if somebody wants to jump in, let us know


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    14 mins
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