In this episode, Ryan Lang and Brook Bishop get into one of the most overlooked systems in any service-based business: the WIP List, or Work In Progress tracker.

But this isn't just about tracking. It's about psychology.

Most coaches and service providers believe their biggest problem is not having enough leads. The truth? They're sitting on a goldmine of unconverted conversations they've already had — and they have no system to go back and mine it. The result is scarcity thinking, commission breath, and a pipeline that feels like it's always empty.

Ryan and Brook break down why follow-up isn't chasing — it's farming. Why the most elite closers aren't closers at all. And why building a simple, elegant WIP system could increase your enrollment rate by 50% without spending another dollar on ads.

Join us for Episode 02 of the Path To Mastery podcast, where we dig into why you're not losing deals — you're losing the follow-up game.

Enjoy the podcast? Subscribe and leave a 5-star review!

Stop losing deals you’ve already earned—get the WIP Tracker and turn your follow-ups into revenue: https://www.empirepartners.net/wip

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook:

Welcome to the Path To Mastery Podcast.

In this first episode of our newly rebranded show, we get clear about who we truly serve and why we made the shift. We share why it was time to become more inclusive within the business space while still honoring strong coaching principles.

We also highlight why a coaching business is still a business, and that the difference is in becoming a stronger business owner. Most of us were never taught how to run a business, but mastery is a skill we choose to develop. Doing what you’ve always done will not take you to the next level.

Because burnout is misalignment, it is the opposite of progress. Growth comes from mastering every area of your business.

Join us for the first episode of Path To Mastery where we talk about why you can be elite at your craft and still go broke.

Enjoy the podcast? Subscribe and leave a 5-star review!

Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

Instagram: https://www.instagram.com/brookthebishop1/

LinkedIn: https://www.linkedin.com/in/brookbishop/

Facebook: https://www.facebook.com/brookthebishop

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck:

In this episode, Josh Sutcliffe, an internationally recognized sport coach developer and team community builder, joins us to explore how high-performance teams are built by simplifying the complex and leading with a process-driven approach.

We unpack what truly makes a great coach, why focusing on the process matters more than chasing outcomes, and how strong relationships can become a powerful competitive advantage.

Because sustainable success doesn’t start with results. It starts with respect, connection, and leadership that people believe in.

Listen to Josh Sutcliffe as he speaks on Building High-Performance Teams Through Process-Driven Leadership on The Coaching Equation podcast!

Enjoy the podcast? Subscribe and leave a 5-star review!

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Website: https://www.ryanrlang.com/

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Learn more about Empire Partners:

Website: https://empirepartners.net/

LinkedIn: https://www.linkedin.com/company/empire-partners/

Facebook: https://www.facebook.com/profile.php?id=100093312203714

Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery

#LeadershipDevelopment #HighPerformanceTeams #CoachingExcellence