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The Business Case For Women's Sports

The Business Case For Women's Sports

By: Caroline Fitzgerald
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Summary

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it. Economics
Episodes
  • Ep. #189 How UC Berkeley Is Rewriting the Playbook on Women’s Health & Athletic Performance, ft. Janet Napolitano
    Apr 30 2026

    In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance.

    Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance.

    The Women’s Health and Performance Initiative (WHPI) at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury.

    For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level.

    In this episode, Secretary Napolitano breaks down:

    • 📊 Why the lack of data on women’s bodies is one of the biggest gaps in sports science today
    • 🧠 How WHPI is using real-time physiological and neurological data to build predictive models for injury prevention and performance
    • 💡 How data-driven insights can inform smarter policy, better healthcare, and long-term outcomes for women

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    18 mins
  • Ep. #188 How WeCOACH Is Investing In Women Coaches At All Levels In All Sports, ft. Vanessa Fuchs
    Apr 23 2026

    In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports.

    When it comes to women in coaching, the numbers tell a story that’s impossible to ignore.

    Before Title IX, more than 90% of women’s collegiate teams were coached by women.

    Today? ➡️That number has dropped to just ~41%.

    In this episode, Vanessa breaks down:

    • 🚧 The biggest barriers preventing women from entering & staying in coaching
    • 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl
    • 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    29 mins
  • Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez
    Apr 21 2026

    In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

    StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

    StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

    In this episode, Jill breaks down:

    • ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
    • 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
    • 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
    Show More Show Less
    22 mins
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