The Asia Takeover

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The Asia Takeover

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About this listen

The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tune in to discover why Asia is no longer a market to enter, but a platform to learn from. We cover the rise of China-maxxing – and what it reveals about Western disillusionment. How brands like Luckin Coffee are redefining categories by designing for real behaviour, not imagined lifestyles. And why viral phenomena like Labubu signal a new era of internet-built brands. Featuring special guest: JK Wang, Futurist, who takes us even further into the future, where brands will need to prepare for ‘zero mental effort.’ If you want to understand where growth is really coming from - and how to stay relevant in a world of AI, cultural shifts, and collapsing attention - this episode is essential listening. Follow us on Instagram @impactmakerspod

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