If you’ve ever had to move an idea forward, gain buy-in for a project, or influence a decision, congratulations, you’re in sales! Whether your title says it or not, your ability to build trust is what determines your success.
In this episode of The Accidental Salesperson, Tim sits down with Ian Tell from Bison and Bird to discuss how to navigate the "digital influx" of the modern world and why human connection is becoming more important than ever in the age of AI.
In this episode, we dive into:
- Trust as a Magic Ingredient: Why trust isn't built at the handshake, but through small, incremental interactions over time.
- The "Grunt Work" vs. "Great Work": How to use AI to automate manual processes so your team can focus on high-value human relationships.
- Problem Before Solution: Why rushing to the pitch erodes trust and how to deeply define the "what’s in it for them" first.
- The Rule of Consistency: Lessons from Northern Ontario on why showing up repeatedly is the only way to prove you’re a true partner.
- Leveraging Systems: How to use CRMs and AI tools to remember the small details that make a big impact on rapport.
- Whether you're moving from industrial sales to technology, leading a startup, or trying to solve complex organizational friction, this conversation will help you move from a transactional mindset to a trusted partnership.
Connect with Ian Tell:
🌐 Website: https://www.teambisonandbird.com
🔗 LinkedIn: https://www.linkedin.com/in/ian-tell-a68a7123/
Connect with Tim Duthie:
🔗 Linkedin: https://www.linkedin.com/in/timduthie/
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