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The AMP Moment

The AMP Moment

By: Perkins Coie LLP
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Summary

 Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.Copyright Perkins Coie LLP Economics Marketing Marketing & Sales
Episodes
  • Discussion with NAD on the FTC's Proposed Endorsement Guide Revisions

    Discussion with NAD on the FTC's Proposed Endorsement Guide Revisions
    Sep 15 2022
    Laura Brett, Vice President of BBB National Programs’ National Advertising Division (NAD), recently spoke with Jason and Amanda to discuss recent trends at the NAD, along with her reactions to the Federal Trade Commission’s proposed updates to the Endorsement Guides that set rules of the road for influencer marketing and the use of consumer reviews in advertising. Comments on the proposed revisions are due to the FTC by September 26, 2022.
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    28 mins
  • FTC Enforcement Hot Topics – Episode 9

    FTC Enforcement Hot Topics – Episode 9
    Mar 31 2022
    Jason Howell and Amanda Beane talk with Janis Kestenbaum, partner at Perkins Coie and former Federal Trade Commission (FTC) attorney, about the makeup and direction of the FTC as it relates to advertising and marketing law. They focus on how the aggressive tendencies of the current commission will affect marketing and advertising-related enforcement trends.
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    17 mins
  • Gender-based Pricing - Episode 8

    Gender-based Pricing - Episode 8
    Dec 14 2021
    Jason Howell and Amanda Beane team up with Mark Richardson from Target Corporation to discuss the New York state Pink Tax law and its application to retailers and brands. Jason, Amanda, and Mark also discuss best practices for in-house counsel, including navigating working from home during the pandemic.
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    26 mins
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