The AI economy runs on electricians and HVAC technicians. And the U.S. is hundreds of thousands of workers short of building it.

JLL's April 2026 report puts the cost of the skilled trades shortage at up to one trillion dollars per year in lost economic activity. By 2030, about 2.1 million electrician, HVAC, plumber, and construction positions could go unfilled. The data center buildout alone faces a projected shortfall of up to 499,000 workers. Randstad reports demand for HVAC engineers is up 67 percent since late 2022.

This is the single most marketable demand story your trade school has had in years, and most enrollment marketing is still talking about it the wrong way.

In this week's episode of Enrollment Playbook by CMP, Michael Gonzalez and Andrea Gonzalez break down how HVAC and electrical programs should rewrite their landing pages and ads to lead with demand data (not income claims), how to layer in your own verified placement results, and how to position Workforce Pell, which launches July 1, 2026, as the funding piece that closes the deal.

Listen, then audit your top three program pages this week.

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