The 10% Strategy

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The 10% Strategy

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There's a concept from political science, often associated with Erica Chenoweth's research on nonviolent revolutions, that suggests it takes as little as 3.5% of the population actively participating in sustained, non-violent protest to create major political change. While that's a specific context, the underlying principle applies here: a small, dedicated, and visible minority can have an outsized influence on the majority.

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