In this episode of the Constructing Profits Podcast, Lionel Johnston speaks with Dean Stanzel from Top of Mind Gifts about one of the most overlooked growth strategies for construction companies: strategic gifting.

Most contractors focus their marketing on lead generation — SEO, paid ads, social media, and networking. But many overlook the long-term value of nurturing relationships with past clients and referral partners.

Dean explains how thoughtful, well-timed gifts can help builders stay top of mind with the people who are most likely to refer their next project.

Instead of sending generic holiday baskets or branded merchandise, strategic gifting focuses on creating memorable moments that strengthen relationships and reinforce trust over time.

The conversation explores why referrals remain the most valuable source of new business for contractors, how timing can make a gift far more impactful, and how builders can create a simple system for maintaining strong relationships long after a project is complete.

For design-build firms and construction companies that want to grow through referrals and stronger client relationships, this episode offers a practical perspective on how small gestures can create lasting business impact.

• Why referrals are often the highest-quality leads for contractors
• The difference between generic gifts and strategic gifting
• Why timing is more important than the gift itself
• How thoughtful gestures strengthen long-term client relationships
• How contractors can stay top of mind with referral partners
• Simple ways to build a system for relationship-based marketing

Dean Stanzel
Top of Mind Gifts

Top of Mind Gifts helps businesses strengthen relationships and generate more referrals through strategic gifting programs.

This episode is especially relevant for:

• Design-build remodelers
• Residential construction companies
• Builders focused on referral-based growth
• Contractors looking to strengthen long-term client relationships

The Constructing Profits Podcast is for design-build remodelers and residential construction leaders focused on marketing, sales systems, and profitable growth.

Each episode features conversations with builders and industry experts who share practical insights on how construction companies can attract better projects, improve operations, and scale intentionally.