Are you showing people the finish line and potentially scaring off the customers who could hire you? A new study on "fitspiration" content says showing the after photo can actually push people away, because it reminds them how far they are from where they want to be.

Today on Businessing, Pat unpacks a counterintuitive social media insight every owner needs to hear, then welcomes Tayler Cusick Hollman of Enji.co onto the Idea Slam to work through Enji.co's repositioning and the hunt for the user "aha moment" inside onboarding. Plus the latest AI market share numbers, a tweet that lands straight on Pillar 1 of the Fridays Off framework, and what's coming up in the SBOC for June.

In this episode:00:00 - Welcome and the three Fridays Off problems04:00 - The "after photo" trap: why your inspiration posts may be backfiring11:00 - It's always okay to ask for help. Build the relationships you'd actually call16:30 - Money Masters Bookkeeping18:30 - Idea Slam with Tayler Cusick Hollman of Enji.co42:00 - The AI scoreboard: ChatGPT, Gemini, Claude, Copilot44:30 - G2 Insurance47:00 - Tweet of the Day: are the people around you helping you grow?49:30 - SBOC update: Coffee Club, sixth birthday, weekly self-promo, design hierarchy52:30 - Fridays off and Monday's birthday party

Resources mentioned:- Enji.co (Tayler Cusick Hollman, co-founder)- Money Masters Bookkeeping: https://moneymasters4biz.com- G2 Insurance: https://g2insuranceservices.com- Theresa Wilmot, graphic designer (teaching design hierarchy in the SBOC)- SBOC26 Conference, September 15-17, Brookfield Sheraton

🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109🌐 Listen anywhere: https://businessing.captivate.fm/listen📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com👥 Small Business Owners Community: https://smallbusinesscommunity.com

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