Chris Hall is an experienced designer and retoucher. He's moved from print design to digital and now uses AI regularly as part of his work. In this podcast Chris talks us through:

• How and why he first started using AI in his retouching work.
• How he uses AI to enhance his work (a clue: it's not one and done when it comes to prompting).
• Why his experience in design and retouching help him produce higher quality final assets.
• The limitations of AI when rolling out a campaign across multiple formats.
• Why he had to buy tubes of tomato paste to fix an issue AI couldn't.

Chris also talked through some of his work with Gary and Christina:

• The Allianz eagle, where Chris retouched the AI-generated images so they were suitable for Sydney's largest out-of-home advertisement: https://www.instagram.com/p/DSJQCthkkUK/
• Mutti's Muttiholics campaign, taking the original AI concept so it was suitable for large format advertising: https://www.instagram.com/p/DRQmnIVklYc/

Chris' insight shows that even when a concept is strong, a human hand is often needed to bring the AI vision to life.

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Chris Hall.

Has AI made the copywriter redundant? It's a topic that causes a lot of anxiety in the content marketing industry. Why pay for a professional when ChatGPT can churn out hundreds of articles in minutes?

Leanne Shelton had the same anxiety. As a professional writer and content marketer she quickly saw the threat and the opportunity from AI, so she made it her mission to become an expert in AI, and then turned her knowledge into training businesses to harness AI, while keeping the human. And yes, she still writes.

In this episode, Leanne talks through:

• How she pivoted from copywriting to AI coaching.
• Why creative expertise is worth more when AI is involved in the production process.
• Demonstrating the value of copy and content experience to clients.
• How to partner with AI to enhance copy rather than churn out slop.

Leanne's interview is an in-depth analysis that's a must for anybody working in copywriting or for non-writers trying to use AI for content.

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Leanne Shelton, founder of Human Edge.

Jimmy Wong is a fixture on Sydney's foodie scene. As a two-time Masterchef contestant, food blogger, content creator, chef, and president of the Surry Hills Business District, Jimmy is a busy man. So it comes as no surprise that Jimmy's embraced AI as a way to save time and make his life - and his business's life - more efficent.

In this episode, Jimmy covers AI from three angles.

1. How he uses it professionally as a chef.

2. How AI enhances his content creation without compromising his authenticity.

3. How he's seen small businesses in Surry Hills use AI to help them with everything from budgeting and costs to marketing plans.

4. Where to get the best Bahn Mi in Sydney.

Restaurants might not seem the most obvious sector to embrace AI, but as Jimmy tells Christina and Gary, a good AI assistant is as essential as a good chef's knife.

Credits:

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote
• Videographer: Imogen Mabin.
• Guest: Jimmy Wong