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Side Projects Podcast

Side Projects Podcast

By: with Clara Malley Eli Williams and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.


Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co

Hosted on Acast. See acast.com/privacy for more information.

Side Projects
Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Linking & Consensus Building on the Croisette
    Jun 25 2026

    For our second special edition pod, we spoke with Mark Stenberg, Senior Media Reporter at AdWeek, to compare notes on what people are talking about this year: AI FOBO, the proliferation of creators, and the increasingly blurry purpose of the festival itself. We get into why Cannes may be less about new ideas than consensus building, why public panels feel more PR-approved than ever, and data dissonance in the basement of the Palais.


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    25 mins
  • Cannes Lions Is an Endless Times Square
    Jun 24 2026

    This is the first of two special edition podcasts this week, recorded on the ground at the Cannes Lions Festival of Creativity ™️. Today, we’re joined by breakfast aficionado and friend of the show, Ben Dietz. Ben is ½ of the Hip Replacement podcast alongside our friend Kyle Raymond Fitzpatrick.


    Ben is a longtime Cannes attendee, so we pick his brain about how the festival has evolved for better (and worse) over the past decade, why the work matters less and less, Toucan Sam snorting a line of stars, a theory of brands as mammals, the queen of Cannes Sara Fischer, the Pope, Cannes vs. Cannes, and more.


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    24 mins
  • The Limits of Gatekeeping Fandom
    Jun 16 2026

    An enduring theme of the Knicks’ historic finals run has been squabbling over who and what constitutes “a real fan,” exacerbated by astronomical ticket prices, the intrusion of Kalshi, and the Side Talkification of New York. But what, exactly, is the role of gatekeeping when you want these moments of mass enthusiasm?


    On the pod this week, we talk about New York after the Knicks’ win, why the gatekeeping discourse is almost as annoying as the kind of “GRWM to watch the Knicks at the White Horse Tavern”-type content, and avoiding a Jesse Plemmons in Civil War-style fandom litmus test.


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    22 mins
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