What if your “profit” figure is giving you a false sense of security?

In this episode of Sharkpreneur, Seth Greene interviews Jay Aldebert, Chief Growth Officer at International Services, Inc., who explains that traditional accounting often overlooks critical financial realities, including debt service, working capital, and true profit requirements. He also shares how his system helps business owners uncover hidden financial gaps, improve decision-making, and build stronger, more sustainable companies.

Key Takeaways:

→ Most business owners treat profit as an afterthought rather than a necessity.

→ Accounting focuses on history, while finance focuses on what a business needs to do to survive.

→ Debt service is often overlooked in profit calculations but is critical to survival.

→ Financial reports are lagging indicators and don’t inform real-time decisions.

→ Every business has a minimum required profit determined by its financial structure.

Jay Aldebert is the architect behind a growing movement to replace traditional accounting as the primary decision-making system for business owners. After 25 years inside a $250 million consulting organization and conducting more than 86,000 field analyses, Jay concluded that most owners operate in financial fog, relying on backward-looking reports that fail to guide the future. He created Return to Owner (RTO), a performance system focused on operational control, profit engineering, and exit readiness—measuring success by what the owner actually takes home.

Drawing on one of the largest real-world datasets of privately held businesses, Jay has identified why companies stall and profits disappear. Through his platform Profit by Design, he helps owners gain clarity, increase profitability, and build businesses that deliver real financial outcomes.

Connect With Jay:

Website: https://profitbydesignconsulting.com/

Instagram: https://www.instagram.com/jayaldebert/

TikTok: https://www.tiktok.com/@jay.aldebert

LinkedIn: https://www.linkedin.com/in/jaybaldebert/

YouTube: https://www.youtube.com/@jay_aldebert

What happens when a simple, innovative idea becomes a $55 million business?

In this episode of Sharkpreneur, Kevin Harrington and Seth Greene speak with Kris Dehnert, the founder of Dugout Mugs, who shares the incredible story of turning a baseball bat into one of the coolest and most successful drinking mugs in the world. From scaling the business by triple digits to leveraging unique customer acquisition strategies, Kris walks us through his journey of success, challenges, and growth. He also reveals how he diversified the product line and the lessons learned along the way, building a brand that is now a household name in the sports industry.

Key Takeaways:

→ The importance of focusing on the right metrics, like customer experience.

→ Creative strategies for gaining customers through email and text messaging.

→ The role of feedback and customer insight in shaping product offerings and business direction.

→ How to build a brand with strong customer service and high engagement.

→ Why creating a lifestyle business gives entrepreneurs freedom to travel and enjoy life.

Kris Dehnert is the CEO and owner of Dugout Mugs®, a company that makes unique, MLB-licensed products for baseball fans. He is also the founder of Dehnert Media Group and a seasoned entrepreneur with over 15 years of experience in various industries, including real estate, apparel, hard goods, and affiliate marketing. With a focus on e-commerce and social media, Kris has generated over $65 million in online sales. At Dehnert Media, he advises businesses on improving their sales, marketing, eCommerce, and social media strategies, emphasizing fun, efficient systems and maximizing time and network value.

Kris also runs Bigg Golf, a venture dedicated to manufacturing innovative golf products. Kris is passionate about finding businesses with potential and helping them thrive with his expertise and vision.

Connect With Kris:

Dugout Mugs: https://dugoutmugs.com/?

Denhert Media Group: https://www.dehnertmediagroup.com/

Bigg Golf: https://bigggolf.com/

Instagram: https://www.instagram.com/dugoutmugs

X: https://x.com/KrisDehnert

Facebook: https://www.facebook.com/DehnertMediaGroup

What if the most powerful tool in your business was the one that truly understood you better than you understand yourself?

In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Rich Schefren, owner of Strategic Profits, who discusses his most personal and groundbreaking innovation yet: Zenith Mind. Known as the "guru to the gurus," Rich has helped many entrepreneurs scale—but when he faced his own internal challenge, he turned to AI to develop a tool that would understand him deeply. What began as a personal solution has grown into a transformative system that combines self-awareness, performance psychology, and AI-powered mentorship.

Key Takeaways:

→ Why AI’s biggest strength is pattern recognition.

→ Why most advice falls short, and how personalized AI flips the script.

→ How the Zenith Mirror Score shows how well your AI knows you.

→ How AI can expose lifelong personal patterns that most don’t even realize they are repeating.

→ The ultimate vision: AI as a therapist, business strategist, partner, and friend.

Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world’s leading experts in online business strategy. As the founder of Strategic Profits in 2005, Rich has made it his mission to turn struggling opportunity seekers into successful entrepreneurs. Throughout his career, he has coached some of the world's top online business gurus and helped his clients increase their revenues by billions of dollars.

Rich has a proven track record of success, having grown three of his own businesses to 7-figure annual revenues. He is credited with authoring the first “viral” free business report and popularizing online business coaching in 2005. In 2009, he invented the first automated webinar, further revolutionizing the online business landscape. With his deep understanding of business strategy, Rich continues to be a key influencer in the world of online entrepreneurship.

Connect With Rich:

Website: https://richschefren.com/

Instagram: https://www.instagram.com/therealrichschefren/

X: https://x.com/richschefren

Facebook: https://www.facebook.com/StrategicProfitsHQ

LinkedIn: https://www.linkedin.com/in/rich-schefren/