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Shaken Not Burned

Shaken Not Burned

By: Felicia Jackson and Giulia Bottaro
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Shaken Not Burned is the podcast that helps you make sense of sustainability. We unpack the big debates shaping climate, business, food, and society: debunking myths, clarifying trade-offs, and sharing ideas you can actually use to think, decide, and act in a changing world.

© 2026 Shaken Not Burned
Economics Politics & Government
Episodes
  • Fashion, efficiency and the problem of too much
    Jun 18 2026

    Welcome to the final episode in our arc on the fashion industry, where we ask an uncomfortable question: are we trying to make fashion more sustainable, or are we mostly trying to manage the side effects of a system that produces more clothing than the world actually needs?

    Over the past few weeks we've explored the industry from several different angles. We interviewed Kristina Elinder Liljas at the Apparel Impact Institute about climate risk and why sustainability is increasingly becoming a competitiveness issue.

    We sat down with Áine Clarke at the Business and Human Rights Centre to discuss to discuss labour and human rights and the social realities embedded within global supply chains. We also spoke to two industry specialists, discussing the potential for fashion circularity with Niccolò Cipriani from Rifò and the world of deadstock and recommerce with Kanchan Bharwani from Empire Apparel.

    At first glance, there is no obvious reason why those conversations should belong together except that they’re all aspects of the fashion industry. The further we got into the series though, the more we realised that sustainable fashion is not really a story about clothes.

    It's a story about how an industrial system optimised for speed, volume and cost interacts with water, energy, labour, materials and waste. Once you see that, many of the industry's sustainability challenges stop looking like isolated problems and start looking like the consequences of the system doing exactly what it was designed to do.

    The choice is not between cheap clothing and expensive clothing. The real question is which costs are currently included in the price and which costs are not. A garment can be inexpensive because the system producing it has become genuinely more efficient, but it can also be inexpensive because part of the cost has been transferred elsewhere — to workers, communities, ecosystems and future generations.

    Fashion sustainability is often presented as a question of products but our conversations suggest it may be a question of systems and processes. And if that is true, building a more sustainable fashion industry may require far more than making better clothes. It may require asking whether many of the industry's environmental and social challenges are not accidental side effects, but the consequences of a system that has become exceptionally good at delivering exactly what it was designed to deliver.

    If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?

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    47 mins
  • The realities of circular fashion with Rifò, Empire Apparel
    Jun 11 2026

    Fashion is often described as one of the world's most polluting industries. The scale can be difficult to grasp as it feels so personal, but every year, billions of garments are produced, sold, worn briefly and discarded, with consequences that reach far beyond our wardrobes.

    The industry is worth around $2.4 trillion and is estimated to account for up to 8% of global carbon emissions. It consumes around 15 trillion litres of water each year and is responsible for roughly 11% of plastic waste. Yet many of these impacts are not accidental by-products of the system. They are linked to the way the industry is organised, from production planning and purchasing practices to inventory management and sales.

    Changing that system is not straightforward. But across the industry, some businesses are trying to reduce waste by keeping materials, products and resources in use for longer

    This week’s episode, the third one in the fashion arc, is a little different than usual: We've brought together two conversations that explore what "reduce, reuse and recycle" actually looks like in practice.

    Firstly, Giulia spoke to Niccolò Cipriani, founder and CEO of the Italian circular fashion company Rifò, about what it means to set up a sustainable fashion company. They discuss the realities of building a business around recycled materials, the challenges of fibre recycling, and why suppliers initially viewed discarded textiles as low-value inputs rather than useful resources.

    Giulia then sat down with Kenchen Arjandas Bharwani, fashion consultant at Empire Apparel, who walked us through the ins and outs of the fashion supply chain – including how perfectly good garments can be discarded for very minor reasons, how deadstock accumulates, and how the off-price market helps find a home for products that might otherwise go to waste.

    Together, these interviews provide a window into a part of the sustainability conversation that often receives less attention. Instead of talking about 'sustainable fashion', much of the discussion focuses on what happens before a garment reaches a shop, and what happens to it when it doesn't sell.

    That raises a larger question. If waste is being created at multiple points throughout the system, can fashion become more sustainable simply through better consumer choices, or does it require changes to the way the industry itself operates? Because while individual choices aren’t irrelevant, some of the most important decisions in fashion are being made long before we ever see a price tag.

    If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?

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    42 mins
  • Fashion’s fragile supply chains with the Business and Human Rights Centre
    Jun 4 2026

    The clothes you're wearing have travelled a remarkable distance before reaching your wardrobe.

    A typical garment may spend months moving through a global network of farms, mills, factories, suppliers, logistics providers and retailers. Raw materials are sourced in one country, processed in another, assembled somewhere else and shipped across continents before arriving in stores. What begins as simple clothing design often passes through dozens of hands before it reaches the customer.

    Fashion is a $1.7 trillion industry built on supply chains designed for speed, flexibility and low costs. Those same qualities have helped drive growth and keep prices down, but they can also create vulnerabilities when conditions change. As trade tensions, tariffs, climate impacts and geopolitical uncertainty increase, supply chains that appear highly efficient can become increasingly exposed to disruption.

    Environmental impacts often dominate sustainability discussions, but many of the industry's biggest challenges are social: poor working conditions, labour rights abuses, weak worker protections and the lack of meaningful oversight across complex supplier networks. When pressure enters the system, those risks are often borne by the workers with the least power to influence the outcome.

    In this week’s episode, Giulia Bottaro discusses what this means for fashion’s future with Áine Clarke, head labour rights in supply chains & investor strategy at the Business and Human Rights Centre.

    Their conversation explores why modern fashion supply chains have become increasingly vulnerable, how business models built around speed and flexibility can amplify risk during periods of disruption, and why workers often bear the greatest costs when commercial pressures move through the supply chain.

    The discussion also challenges the common assumption that transparency alone is enough. Knowing where risks exist is only the first step: without changes to purchasing practices, stronger worker protections and meaningful accountability, transparency risks becoming little more than a reporting exercise.

    As sustainability increasingly becomes a conversation about resilience, this episode asks a fundamental question: who ultimately bears the cost when fashion's supply chains come under pressure?

    If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?

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    34 mins
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