Series 3 - Episode 6 - Issy Howell
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Series 3 - Episode 6 - Issy Howell
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Narrated by:
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About this listen
The conversation covers Izzy Howell's journey from her early years to her career in the film industry and the impact of short form video content on marketing. It also delves into the changing landscape of content creation and the importance of authenticity and value in marketing. The conversation concludes with the impact of the COVID-19 pandemic on Howell Media. The conversation covers the impact of the pandemic on business, the pivot to virtual events, the development of Howell Studios, and the importance of having fun in life and business.
Takeaways
- Short form video content has revolutionized the marketing landscape.
- Authenticity and value are essential in content creation and marketing.
- The COVID-19 pandemic had a significant impact on live events and the business landscape. Pandemic impact on business
- Pivot to virtual events
- Development of Howell Studios
- Importance of having fun in life and business
Chapters
- 00:00 Introduction and Inspiration
- 06:07 Interest in Film and Storytelling
- 13:19 Evolution of Content Creation and Marketing
- 19:04 The Marketing Mix and Frequency of Advertising
- 24:18 Transition to Howell Media and Impact of COVID-19
- 45:42 Importance of Having Fun
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