S3Ep04: Gender Stereotypes in Ads
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S3Ep04: Gender Stereotypes in Ads
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Summary
Why do some people consider ads "harmful?" Part of it has to do with the amazing power they have to perpetuate stereotypes. When stereotypes become powerful, they become expectations; when expectations get out of hand, they become demands. Advertising uses cultural stereotypes to deliver messages and makes the entire system stronger.
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