Long-held assumptions about high-quality production are being dismantled in the social video era. In this episode, Jasmina is joined by Hena Naghmi and Max Thomson from NRG’s Streaming and Creator Platforms practice to unpack a major shift in audience behavior: why viewers are increasingly categorizing short-form content as "premium." Drawing on key insights from NRG’s Future of Social Video research, the conversation traces how traditional definitions of video craft and authentic storytelling are being rewritten across every screen, including the rapid growth of social content on Connected TVs (CTVs).

Qual-at-scale is redefining how we approach open-ended research, with AI-driven methodologies turning individual responses into scalable insight. In this episode, Jasmina is joined by AJ Giovannetti, Senior VP of Theatrical Strategy, to unpack how NRG is using AI moderation and emerging platforms to engage hundreds of consumers all at once, uncovering meaningful patterns at speed. The pair assess what today’s tools can deliver and where qual-at-scale creates real value. They also look at what this shift means for the future of research, highlighting the core importance of combining AI with human interpretation.

Small to medium-sized business (SMB) marketers are chasing reach when the data shows precision drives growth. In this live episode, recorded at SXSW 2026, Jasmina is joined by Vita Molis, Head of B2B Institute Editorial at LinkedIn, to unpack what’s really working for small businesses today and why the conventional B2B marketing playbook may be working against them. Drawing on new research from NRG and LinkedIn, they explore how SMBs are approaching AI adoption, prioritizing high-quality audiences over scale, and using thought leadership to build trust and drive results.