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Real Estate Team OS

Real Estate Team OS

By: Ethan Beute | Follow Up Boss
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Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.© 2024 Follow Up Boss Economics Leadership Management Management & Leadership
Episodes
  • From Appointment-Fed to Well-Rounded Agents with Ryan Crighton and Danny Rinaldi | Ep 114
    Jun 2 2026

    Many real estate teams try to build an appointment-fed model with ISAs serving agents ready-to-go opportunities. This can work - it can create efficient production.

    But when Ryan Crighton and Danny Rinaldi tried it, they discovered it wasn’t building agents who were as strong and well-rounded as they wanted.

    Learn how the shift from appointment-fed to well-rounded happened, including what prompted it, what it took, and what it produced for their 23-agent team serving clients in Las Vegas, Henderson, and Boulder City.

    Learn the accountability structure that’s enforced more by the environment than by team leaders and the vibe-first recruiting approach that attracts new agents who exceed performance standards before anyone asks them to.

    And learn how Danny evolved from ISA to coach to sales manager, what that role looks like day to day, and how he and Ryan complement each other in a partnership that lets each of them operate in their strongest area.

    Watch or listen for Danny's and Ryan's insights into:

    0:00 Intro and welcome

    1:22 Being in the weeds as the must-have characteristic — and why agents watch what you do more than they ask what to do

    2:08 The difference between vibe and culture — and why vibe is what actually drives performance and retention

    4:11 How Ryan built from REO listings in the 2008 downturn to a 23-agent brokerage team, and how Danny went from Brooklyn phone sales to Las Vegas sales manager

    10:00 Why new agents book appointments before they know anything about real estate — and why knowledge without attitude slows them down

    16:17 Why Danny leads recruiting conversations with vibe, not accountability — and how accountability reveals itself before the agent ever joins

    17:34 How the Creighton Rinaldi accountability system enforces itself. No manager required.

    19:06 How the peer accountability pod model (inspired by Brett Jennings, Ep 98) turned Danny into a facilitator — with agents coaching each other for most of the hour

    26:59 Why Danny makes phone calls side-by-side with every new agent within 24 hours of joining — and what that did to prospecting adoption

    29:32 How Nevada's two-month gap between passing the real estate exam and receiving a license became a training opportunity

    32:37 Why handing agents ready-made appointments produced weaker agents — and what happened when they stopped

    37:25 Why too much focus on market stats gives agents an excuse not to prospect — especially in one of the most volatile real estate markets in the U.S.

    40:23 Why the team model is the only structure built to meet what today's real estate clients actually expect


    41:51 At the end, Danny gives an impossible-to-follow team story and a sought-after spreadsheet and Ryan reveals a frivolous ride and a timely sports team.


    Related episodes

    → Peer Accountability Pods with Brett Jennings

    → Leadership Structure with Ryan Rodenbeck and Johnny McCarthy


    Book mentioned in this episode

    → The War of Art by Steven Pressfield


    Connect with The Crighton Rinaldi Team

    → Ryan at CRHomeTeam dot com / 702 217-1048

    → Danny at CRHomeTeam dot com / 347 598-0913

    → https://www.instagram.com/dannyrinaldi/

    → https://www.instagram.com/crightonrinalditeam/

    → https://www.crightonrinalditeam.com/team-page


    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/


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    54 mins
  • 30% Net Profit from a Real Estate Team That Runs Without You with Nathan Clark | Ep 113
    May 19 2026

    Most real estate teams are built around their leader. And at some level, most team leaders know it. Nathan Clark identified that problem early, named it clearly, and spent 20 years solving it.

    The result is a 600-plus transaction, 24-agent, 5-ISA, and 7-staff real estate team in Rhode Island that generates 30 to 35% net profit annually and genuinely runs without him: 15 to 20 hours of work per week, five race cars, and a full year away from the business when his family needed him. The team kept running.

    You'll learn how Nathan structures the financial model that makes that possible, starting with the COGS ceiling most teams quietly violate and the full P&L benchmark he reviews weekly.

    You'll learn why he charges sellers $2,000 and buyers $1,000 before showing a single home, how that generates $40,000 to $50,000 per month in working capital, and how that revenue funds better advertising and a better agent income on a lower split.

    You'll also learn when to step out of production, the ideal ISA:agent ratio, what team size has been most profitable for them, how to grow revenue per client instead of chasing transaction count, and what Nathan believes the team model will look like when AI is fully in the picture.

    Watch or listen for Nathan’s insights into:

    • 0:00 Intro and welcome
    • 1:43 Why speed, going all in, and staying focused would make more leaders successful
    • 6:57 What "runs without you" actually looks like
    • 10:36 Specific lessons learned between 200 and 600 transactions, including the right ISA:agent ratio
    • 17:34 Starting with the end in mind and making your team or brokerage more valuable
    • 21:49 Why your cost of sale should be 40%, what that means for your splits, and how your agents can still get ahead
    • 27:20 Raising your commission when everyone else is cutting it
    • 29:06 Getting paid three times on each transaction, including upfront (and what he's doing with the $40-50k/month in working capital that generates)
    • 36:36 Why they were most profitable at 20-25 agents and when you should be able to leave sales production
    • 39:34 Why growing GCI by 50% doesn't require 50% more agents and 50% more closings
    • 43:35 The weekly or monthly meeting you must have, even if it's just with yourself
    • 44:36 The P&L benchmarks: 40% COGS max, 15% advertising, 14-15% payroll (including yourself), 1-3% rent, 25% base profit, up to 35% with add-ons
    • 48:24 Why teams modeled after enterprises will continue to take market share and how AI can empower a 600-transaction team to scale to 2-3k

    51:37 At the end, learn about the underdog and the goat, an addiction that runs fast and costs a fortune, and a personal crisis that proved his business was worth every hour he put into it over the years.

    Mentioned in this episode:

    → Mike Schumm “The Hidden Curve That Kills Real Estate Team Profit”
    → Andy Mulholland “Mastering Real Estate Business Financials”

    → Anthwon Thomas “Preserving Your Profit Margins”

    Connect with Nathan Clark:

    → Nathan at NathanClarkTeam dot com

    Learn about the systems Nathan runs on:

    → https://hs.yhsgr.com/maib

    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/

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    1 hr and 1 min
  • Why Fast Growth Breaks Real Estate Team Culture with Brittany Gibbs | Ep 112
    May 12 2026

    Most real estate team leaders assume more is better. More agents, more channels, more tech, more systems, more growth, more quickly.

    Brittany Gibbs built her brokerage on the opposite premise.

    When she opened Move Real Estate the day she got her principal broker's license, she made a deliberate choice to do less and focus more: fewer agents added at a time, simpler systems, one channel done well instead of ten done poorly. That philosophy has protected something most fast-growing teams eventually lose - the culture that made the business worth building.

    Brittany Gibbs founded Move Real Estate in Portland, Oregon, growing it over 12 years to 60 agents serving Portland Metro. She recently expanded to Seattle, adding 15 agents, and runs both markets with 6 total staff. She still sells real estate herself, closing 60 homes in what she calls a bad year.

    In this conversation, you’ll learn how Brittany thinks about growth and why she limits herself to roughly one new agent a quarter after 12 years of building, as well as what happened to her culture during a period of mass hiring, why she'll never do it again, and how slowing down in hiring, in systems, and in what she asks agents to focus on has produced better agents and a more sustainable business.

    Watch or listen for her mentor-based integration model, the production-tiered coaching structure that serves four different agent groups with four different conversations, and the simplicity philosophy that cuts through the noise of everything real estate teams are told they need to do.

    Watch or listen for Brittany's insights into:

    0:00 Intro and welcome

    2:25 Why making changes too slowly or too late early in her career was her most expensive way to learn it

    4:06 Starting a team in year one and a brokerage at year three

    7:29 What the broker-owner role actually costs in time, compliance, and liability that nobody warns you about

    8:14 Why she didn't name the brokerage after herself and how her reputation in Portland preceded her all the way into Seattle

    17:36 The mass hiring lesson: 10-15 agents added to meet demand, immediate culture shift, never again. She now adds one agent a quarter.

    20:13 How to protect culture during growth: clear vision, intentional hiring, and a mentor paired to each new agent by personality fit

    23:04 The simplicity philosophy: CRM mastery and talking to people outperform social media, AI tools, and other distractions

    27:58 60 solo deals in her worst year, not working weekends, done at 4:30 or 5pm every day — and trying to figure out how to leave production completely 33:22 The value prop and what leverage is provided to agents

    36:25 The Thursday all-hands mastermind where new agents and veterans solve problems together

    38:20 Who gets hired and who doesn't: personality and mindset over experience, and why "I got into real estate for my schedule" is an automatic no

    40:06 The 4-group Tuesday coaching model segmented by production level (baseline, brokerage leads, transitioning, and heavy hitters)

    43:19 Where the team model is heading and what it will take to succeed

    44:23 At the end, Brittany reveals she's a fully invested sports mom, holds more cheapskate habits than she needs to, and recharges by finding passion in whatever she's doing — from a 100-acre farm where no neighbors are visible.

    Connect with Brittany Gibbs:

    → https://moverealestate.org


    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/

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    50 mins
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