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Protea Conversations

Protea Conversations

By: Zane Stevens
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"Protea Conversations" is an enlightening leadership podcast that delves into the dynamic world of business and accounting. In each episode, we engage with seasoned leaders to unravel their unique stories, uncovering pivotal advice that has shaped their success. Our guests generously share insights and practical guidance, offering listeners valuable lessons to propel their own career trajectories.

Economics
Episodes
  • Episode 59 - Diana Gleason - What I Gained from Gary Vaynerchuk's Mentorship
    Jun 10 2026

    Meet Diana!

    Discover how Diana Gleason transitioned from a professional dancer to building a thriving six-figure accounting firm, and her insights into scaling a service-based business, leadership, and personal growth.

    Main Topics:

    - Diana’s unconventional path from dance to accounting

    - Building and scaling DG Accounting Agency

    - Leadership, systems, and operational strategies for growth

    - Balancing entrepreneurship with family life

    In this episode:

    - Diana shares her inspiring story of pivoting careers and establishing her firm

    - Key lessons learned from scaling her business and building a team

    - How her background in dance instilled resilience and discipline

    - Practical strategies for creating systems and empowering employees

    - Her vision of the future: becoming CEO and eventual business sale

    Timestamps:

    00:00 - Introduction to Diana Gleason and her unique journey from dancer to accountant

    01:05 - Celebrating five years in business and recognizing milestones

    02:12 - Evolving roles within her firm and operational growth

    04:56 - How a leadership program with Gary Vaynerchuk influenced her mindset

    09:45 - Leadership style adjustments for team empowerment

    16:44 - Balancing motherhood and entrepreneurship while managing physical health

    24:47 - Connecting with her passion for supporting dance studios and small businesses

    27:29 - Her mission to humanize accounting and provide judgment-free financial support

    32:09 - The value of honesty combined with compassion in client conversations

    34:45 - Recognizing warning signs of potential business trouble

    37:39 - Insights into her leadership program with Gary Vaynerchuk at VaynerX

    45:17 - Day in the life: balancing family, business meetings, and sales efforts

    48:24 - Future goals: becoming CEO and eventually selling her firm

    51:02 - Personal interests, hobbies, and the importance of continuous growth

    54:50 - Rapid-fire segment: dream vacation, favorite tech, and more

    Connect with Diana:

    Personal Instagram - https://www.instagram.com/dianagleason/

    LinkedIn - https://www.linkedin.com/in/dianagleason/

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    53 mins
  • Episode 58 - Cash East - The Courage to Take Big Swings
    May 27 2026

    Meet Cash!

    Discover how Cash East transitioned from a childhood love of fly fishing to building innovative software tools that revolutionize real estate investing and bookkeeping.

    Gain insights into the importance of data, the value of trusting a team, and embracing risk to grow professionally and personally.

    In this episode:

    - Cash shares his unique family history and the story behind his distinctive name, Cash.

    - How his childhood passions led him into entrepreneurship and environmental science.

    - The evolution from environmental consulting to environmental accounting and software development.

    - The critical role of data, discipline, and teamwork in his success.

    - The influence of habits, travel, and outdoor hobbies on his professional journey.

    - Vision and short-term goals for his innovative software and investment projects.

    Timestamps:

    00:00 - Introduction to Cash East and his intriguing family history

    01:26 - Childhood experiences and family influences on careers

    02:04 - The story behind the name "Cash" and its impact

    02:25 - Early career in finance, accounting, and environmental consulting

    03:16 - Transition from biology to environmental business models

    05:02 - Starting entrepreneurial ventures in fly fishing gear

    11:11 - Balancing family and professional pursuits

    13:03 - The attraction of entrepreneurship and control over destiny

    14:25 - Using data and models in supply chain and environmental work

    17:43 - Challenges in making data understandable and actionable for business owners

    20:01 - Entry into real estate investments and learning to analyze deals

    26:35 - The mindset needed for taking calculated risks and big swings

    28:19 - The importance of data and trusting the right people in decision-making

    32:11 - Surrounding yourself with reliable partners and team members

    37:41 - Transitioning to managed properties and improving operational efficiency

    41:04 - Creating a unified platform for bookkeeping and financial oversight

    43:15 - The role of AI in automating tasks and freeing up entrepreneurs' time

    45:54 - The value of time back from automation and AI tools

    49:05 - Short-term goals: expanding the bookkeeping tool and community engagement

    50:29 - Embracing AI growth and upcoming opportunities in tech

    51:07 - Rapid fire questions: favorite books, exercise, travel preferences, tech tools, and final meal

    Connect with Cash:

    Personal X - https://x.com/CashionEast

    Kestrel - https://kestrelrms.com/

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    55 mins
  • Episode 57 - Jeff Okrepkie - From Fire Recovery to Public Service
    May 13 2026

    Meet Jeff!

    Explore Jeff Okrepkie's inspiring story of resilience, community rebuilding, and servant leadership, shaped by personal tragedy and dedicated public service.

    This conversation delves into his unique approach to leadership, built on humility and a profound sense of community obligation.

    In this episode:

    - Jeff shares how experiencing the Tubbs Fire in 2017 transformed his life and propelled him into public service.

    - Insights into the importance of ground truth and humility in leadership, especially during crises.

    - The role of community-led recovery initiatives like Coffey Strong and how grassroots efforts can inspire systemic change.

    - Practical advice for citizens eager to get involved locally, emphasizing volunteerism and stepping out of comfort zones.

    - Strategies for leaders on managing ego, fostering teamwork, and making informed decisions grounded in real-world experience.

    - Jeff relates his insurance expertise to his public decision-making, highlighting risk analysis and community safety.

    Timestamps:

    02:21 - How losing his home in the Tubbs Fire catalyzed community efforts

    04:34 - The grassroots creation of Coffey Strong neighborhood recovery model

    07:54 - Jeff's transition from community volunteer to city council member

    09:12 - Lessons from early government work with Senator John McCain

    14:10 - Emotional toll and community support after disasters

    17:42 - Applying lessons learned from fires to local policy and community resilience

    21:44 - The influence of family background on Jeff’s service philosophy

    27:11 - The importance of humility and teamwork in leadership success

    29:05 - Leadership lessons: Ego, humility, and surround yourself with experts

    33:47 - Balancing a day job in insurance with public service responsibilities

    37:11 - Jeff’s journey in the insurance industry, shaped by economic downturns

    44:20 - Balancing family, sports, and travel with civic duty

    47:09 - Rapid fire: Dream vacation, favorite books, and childhood memories

    The insights from Jeff’s personal story underscore that leadership often emerges from adversity, grounded in humility, service, and a passion for community resilience. Whether tackling local wildfire recovery or engaging in civic duties, his journey exemplifies how purpose-driven by legacy and values can inspire actionable change at every level.

    Connect with Jeff:

    Personal LinkedIn - https://www.linkedin.com/in/jeffokrepkie/

    Show More Show Less
    52 mins
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