Discover how SAGE’s Information Services team helps distributors solve impossible product searches, verify suppliers, and navigate the promotional products industry with real human support.

In this episode of Promo Perspectives, Nicole sits down with Kassondra and Alan from SAGE’s Information Services team to talk about live product research, supplier verification, unusual customer requests, and the behind-the-scenes work that keeps the promotional products industry running smoothly.

From chicken nugget scented candles to propane-scented business cards and even pig-shaped propane tanks, this conversation highlights how SAGE goes beyond simple search tools to help distributors find exactly what they need.

You’ll also learn:

• How SAGE Live Research Assistance works

• Why real human support still matters

• How SAGE verifies distributors and suppliers

• Tips for improving product searches inside SAGE

• The importance of maintaining integrity in the promo industry

Whether you're a distributor, supplier, or just curious about how product sourcing works in promo, this episode offers valuable insight into the people and systems powering the industry.

Subscribe for more Promo Perspectives episodes featuring industry insights, supplier spotlights, product trends, and promotional product strategies.

This episode is brought to you by JournalBooks

#PromotionalProducts #SAGE #PromoPerspectives #ProductResearch #PromoIndustry #SupplierVerification #BrandedMerchandise #PromotionalMarketing

What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the SAGE web team to discuss what separates an average website from a winning one in the promotional products industry.

From mobile responsiveness and personalization to custom forms, branding, and customer experience, this conversation is packed with practical advice for distributors and suppliers looking to improve their online presence and generate better results from their websites.

They discuss:

• Why having a strong website matters more than ever
• Common mistakes distributors make with their sites
• How personalization impacts customer engagement
• The importance of mobile-friendly design
• Ways to optimize navigation and user experience
• New SAGE website customization features
• How custom forms and company store tools streamline workflows
• Simple website updates you can make today
• Tips for improving credibility and visibility online

Whether you’re building a new site or refreshing an existing one, this episode offers actionable strategies to help your website better support your business goals.

This episode is brought to you by Tranter Graphics, INC.

#PromoPerspectives #SAGE #WebsiteDesign #PromotionalProducts #Ecommerce #DigitalMarketing #PromoIndustry #WebDesign #SmallBusinessMarketing

Get a fast-paced look at the latest trends, products, and innovations shaping the promotional products industry. From low-minimum custom food service products and ultra-fast large format displays to AI-powered presentation tools, premium apparel, branded footwear, sustainable gifting, and cutting-edge promo tech, this session is packed with ideas distributors can bring directly to clients.

Featured highlights include:

• USA-made food & beverage service wear
• No-flip badge technology
• Experiential promo trends
• Promo calendar stats & strategies
• 48-hour large format displays and tents
• Self-deploying InstaStand displays
• Sustainable sailcloth corporate gifts
• Seed ball eco-promotions
• Simplified presentation workflows
• Retail-inspired custom apparel
• Premium trucker caps & embroidery
• Custom-branded Nike, New Balance & Jordan footwear
• AI-powered product sourcing tools

Whether you're looking for faster turnaround times, unique promo ideas, or smarter sales tools, this video covers practical strategies and standout products that can help elevate your next campaign.

This episode is brought to you by Tranter Graphics, INC

#PromoProducts #PromotionalProducts #Branding #CorporateGifting #TradeShow #ApparelDecoration #CustomMerch #MarketingIdeas #PromoIndustry