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Project vs. Product: Finding the Operating Model That Actually Fits

Project vs. Product: Finding the Operating Model That Actually Fits

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Most organizations are running some version of a project operating model or a product operating model - or, more honestly, an uncomfortable mix of both. In this episode, Peter Maddison and Dave Sharrock get into what actually separates these two approaches, where the tensions show up, and why copying what works somewhere else rarely lands the way you expect.

They dig into how the nature of your work - ordered versus unordered, stable versus volatile - should shape how you plan, who holds decision rights, and how closely your experts need to stay involved. They also talk honestly about the hybrid trap: why trying to be all things to all teams usually ends up serving nobody, and what a smarter version of "borrowing from both" can actually look like.

Real examples from large organizations, including a couple of banks, show just how messy it gets when the model is mandated from the top without enough room for context.

Key takeaways from this episode:

  • There is no universal operating model. The right fit depends on your context right now, not what worked somewhere else.
  • If your plan is constantly changing, lean toward the product side. If it's stable and predictable, the project side probably serves you better.
  • Be intentional about your choices. Ask why you're organizing work the way you are, and how you'll know if it's working.
  • Getting an outside perspective matters. It's easy to stay stuck in familiar patterns without someone who can see the system clearly and name what isn't working.
  • Get your operating model working before you add AI into the mix. Throwing new tools at a system that isn't working yet just breaks things faster.

Which end of the spectrum does your organization sit on right now - and is it actually working for you? Leave a comment below. We read everything.

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