Send us Fan Mail

We show how painting business owners can add outbound marketing without crushing gross profit and turning growth into stress. We use simple GP to CAC ratios to decide when paid leads make sense and when they just buy busyness.
• defining inbound marketing through reviews, SEO, referrals, and repeat customers
• defining outbound marketing through direct mail, Facebook ads, door-to-door, and lead services
• explaining why outbound usually costs more as audiences get colder
• using the inbound GP to CAC minimum of 4.5:1 before expanding outbound
• setting the outbound GP to CAC target of 3:1 to keep growth profitable
• avoiding the trap of launching multiple outbound channels at once
• layering outbound on top of a strong inbound engine instead of replacing it
• tracking weekly numbers like cost per lead, set rate, close rate, average job size, and gross profit
If information like this is helpful, check out my book, Profitable Painter. Click the link in the description to grab a free copy, just cover the shipping.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters

Send us Fan Mail

We challenge the “industry standard” pricing rules that keep residential repaint contractors busy but broke. We explain why 40% gross profit is often too low, why 50% is a floor, and how close rate can tell you when it is time to raise prices.

• common pricing advice that leads to mediocre margins and stress
• the three questions to ask about markups, gross profit targets, and price increases
• why 40% gross profit can work for GC work but fails for most residential repaint companies
• how customer acquisition costs rise as you scale and why gross profit must rise too
• a real-world example of 65% gross profit and what makes it possible
• using close rate over 35% as a signal your pricing may be too low
• why targeting 50% gross profit can still land at 45% to 47% after mistakes
• the path from 10% to 15% net profit toward 15% to 25% plus through better sales and ops

Click the link in the description to grab a free copy, just cover the shipping.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters

Send us Fan Mail

We break down why a painting business can look profitable on a P&L and still feel broke when payroll, materials, and taxes hit. We show the cash flow mechanics that stop you from floating jobs, tighten collections, and build real cash in the bank.
• profit and cash as two different systems with different timing
• how slow customer payments and fast expenses create negative cash flow
• the four common causes of tight cash in a painting company
• deposits and progress billing that keep cash coming in mid-job
• faster final collection through a simple, repeatable process
• using vendor terms and responsible credit card float to slow cash out
• aligning subcontractor payments and reviewing weekly versus bi-weekly payroll
• tracking cash weekly to avoid surprises and lead with visibility
Grab the book for free by clicking the link in the description. Just cover the shipping.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters