Pivoting From Creative to CEO: Tips from Madison Ave Leadership Coach Rob Schwartz
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Pivoting From Creative to CEO: Tips from Madison Ave Leadership Coach Rob Schwartz
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Doug Melville sits down with Rob Schwartz, former TBWA\Chiat\Day CEO and now a certified performance and leadership coach to talk about what he’s hearing most from clients right now: anxiety and uncertainty about what to do next, from seasoned executives to early-career talent, especially with AI and layoffs reshaping work. Rob shares how he starts coaching sessions with simple humanity and deep listening, then helps clients clarify goals using the GROW framework (goal, reality, opportunity, will). Rob and Doug discuss why AI can be helpful but can’t replace a coach’s ability to read body language and create real breakthroughs, plus Rob’s own pivot into coaching during COVID.
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