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People Driven Development

People Driven Development

By: Eddie Flaisler Morgan VanDerLeest
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There are a number of ways to develop software: Test-driven, Behavior-driven, Product-driven, Customer-driven (to name a few). But once you move into engineering leadership, you're no longer dealing with software directly. It's all about People Driven Development. How do you work with people to drive this engineering product forward? How do you manage people so they feel seen, respected, emotionally safe, challenged, and empowered? How do you deliver business results and also focus relentlessly on people? Eddie and Morgan try to help their fellow engineering leaders through difficult situations where the problem isn't really technology at all.© 2026 Eddie Flaisler, Morgan VanDerLeest Economics Management Management & Leadership
Episodes
  • AI Wars: Managerial Economics Strikes Back
    Jun 22 2026

    Morgan and Eddie respond to a listener VP of Engineering whose late-stage startup is struggling to raise a Series E amid investor pressure to be “AI-first” and even “loopmaxxing.” They frame the problem as managerial economics—decision-making under constraints—and adapt concepts from Eric Ries’ book “Incorruptible” into a leadership approach: financial gravity, structural integrity, and coherence. They argue the AI era’s core tension is optimizing for near-term transactions versus building long-term AI value, then propose surfacing clearer value and cost signals (criticizing token counting) through metrics like customer outcomes and “cost per useful output,” backed by internal efficiency metrics. They discuss structural integrity across survivability, operations, and teams, warning about AI-driven dependency, quiet failure modes, the need for agent harnesses, and incentive systems that reward sustainable, human-centered outcomes.

    • (00:00) - Welcome Back
    • (01:18) - Listener Question
    • (02:57) - Setup Framework
    • (05:33) - Managerial Economics Primer
    • (07:08) - AI Rush Symptoms Causes
    • (08:47) - Financial Gravity Explained
    • (11:51) - Stop Counting Tokens
    • (14:08) - Value Analysis Metrics
    • (18:25) - Cost Per Useful Output
    • (22:45) - Structural Integrity
    • (24:14) - Survivability Succession Risk
    • (27:14) - Waterfall Comeback Tease
    • (27:34) - AI Black Box Risk
    • (29:04) - Staged Delivery Returns
    • (29:51) - Accountability And Autonomy
    • (30:42) - Chasing The Edge
    • (32:43) - Operational Integrity
    • (33:06) - Five AI Failure Modes
    • (34:47) - Augmentation Vs Automation
    • (36:12) - Building Agent Harnesses
    • (37:34) - Stripe Minions Case Study
    • (39:55) - Org Design And Hiring
    • (47:27) - Team Integrity And Humanity
    • (51:15) - Jidoka And Ownership
    • (54:50) - Coherence And Incentives
    • (56:11) - Knowledge Sharing Culture
    • (57:31) - Wrap Up And Feedback
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    58 mins
  • The Business Case for Kindness - A PDD Holiday Special
    Dec 28 2025

    Eddie and Morgan explore the concept of intentional communication within engineering management, sparked by Will Larson's post 'Good Engineering Management is a Fad.' They emphasize interpersonal communication's impact on individual and group performance. Touching on the Gottman method's 'Four Horsemen,' and Nadella's promotion of Nonviolent Communication at Microsoft, this episode is crucial for understanding practical, intentional communication strategies for both planned and reactive scenarios in the workplace.

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    59 mins
  • MergeSort: M&As from an Engineering Standpoint
    Sep 28 2025

    Eddie and Morgan return to discuss the intricate aspects of mergers and acquisitions (M&A) from the perspective of engineering leadership. This episode builds on their previous discussions, shifting the focus to the challenges faced by companies integrating new technology and teams. They cover motivation types for M&A, emphasizing economies of scale, industry consolidation, vertical integration, and eliminating inefficiencies. They explore the complexities of assimilating acquired technology, the importance of maintainability and extensibility, and setting up a defensible moat. From an organizational standpoint, they address potential pitfalls like the ‘us versus them’ dynamic, handling the expert archetype, and supporting team members experiencing burnout. They also discuss best practices for vetting teams and strategically planning for technology integration.

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    52 mins
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