Welcome Laura Frnka-Davis, APR, to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.

Before founding LFD Communications, Laura honed her expertise at some of Houston’s well-known nonprofits and businesses, including Texas Children’s Hospital, Pierpont Communications, and LifeGift. Her comprehensive understanding of multiple communications disciplines, from media relations to PR writing to internal and external communications, including crisis communications, instills confidence in her clients and collaborators.

In recognition of her outstanding contributions to the field, Laura was named the Public Relations Society of America (PRSA) Houston Chapter Solo Practitioner of the Year in 2020. Her continued success was marked by silver Excalibur awards in integrated communications for campaigns associated with the Houston Botanic Garden in 2021 and 2022 and a bronze PRSA Houston Excalibur award in 2023 for her work with Teach For America Houston. In 2024, LFD Communications further solidified its reputation, bringing home two awards from PRSA Houston and one from the International Association of Business Communications (IABC) Houston. In 2025, she received a silver Excalibur Award in the integrated communications campaign category for her work on the Sugar Land Arts & Music Fest.

Laura is an instructor in the Leadership Institute for Nonprofit Executives in the Susan Glasscock School of Continuing Studies.

Connect with Laura Frnka-Davis, APR at:
LinkedIn: https://www.linkedin.com/in/laurafrnka-davis/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Kristoffer Smith to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.

Kristoffer Smith is a communications and public relations professional with over 15 years of experience specializing in creative direction, content creation, and production. With expertise spanning school public relations, sports, short films, corporate projects, commercials, promotional videos, news, and photography, Smith has a proven track record of managing cross-platform campaigns, leading teams, and driving brand recognition through innovative multimedia solutions. An award-winning creative with mastery in Adobe Creative Cloud, video production, and digital communication, Smith strives to bring diverse social and cultural experiences to his audiences, aiming to inform, intrigue, and inspire.

Connect with Kristoffer Smith at:
LinkedIn: https://www.linkedin.com/in/kristoffer-smith-59728793
Website: https://kristoffersmith.my.canva.site/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.

Welcome Leslee Hackett to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter.

Leslee is a digital marketing and public relations consultant with 12+ years of experience developing data-driven communication strategies that elevate brand visibility and audience engagement. She specializes in social media strategy, content management, integrated internal and external communications, and multimedia storytelling, with a strong focus on analytics and performance optimization. Her work bridges creativity and strategy, helping organizations translate complex messages into compelling digital narratives that deliver measurable results. Currently pursuing her Accreditation in Public Relations (APR) to further strengthen ethical, strategic communications practice.

Connect with Leslee Hackett at:
LinkedIn: https://www.linkedin.com/in/lesleeh/

Connect with Veronica V. Sopher at:
Website: https://www.veronicavsopher.com/
Social:@VeronicaVSopher

Learn more about the PRSA Houston Chapter, our events and opportunities at www.prsahouston.org.

PRactically Speaking Houston is brought to you by Veronica V. Sopher, Public Relations.