🚀 In this episode of the NextGen Agent Show, Malcolm Lawson sits down with John Kromm, a REAL Broker team leader out of Bend, Oregon, to break down the real strategies behind building a predictable pipeline — and why REAL has become a game-changer for his business.

You’ll learn how John generates 70% of his leads from YouTube, why he keeps his call-to-actions soft (no “commission breath”), and how consistent content creates clients who are already sold before they ever pick up the phone.

We also dive into what made him move his team to REAL Broker, including:
✅ The $12,000 cap (and how quickly they hit it)
✅ Why he realized he’d paid hundreds of thousands in brokerage fees elsewhere
✅ How stock awards + Elite Agent can offset costs
✅ Why he’s excited about LEO for Buyers and REAL’s AI tools
✅ How the REAL Wallet could turn idle business cash into points + rewards

If you’re a real estate agent looking for REAL Broker training, want to understand what it’s like being an agent at REAL, or you’re curious whether joining REAL Broker makes sense for your business, this interview is a must-watch.

In this episode of the NextGen Agent Show, host Malcolm Lawson sits down with Chris Kwon, a REAL Broker team leader, agent, and content creator, to unpack how he uses Instagram and video to build real relationships, strengthen his personal brand, and stay top-of-mind with clients—without turning every post into a lead-gen pitch.

Chris shares why Instagram started as a way to document life and listings, and how keeping content organic, authentic, and enjoyable has helped him connect with people in a way that feels natural. We also talk about the “go deep, not wide” approach to social platforms, Chris’s early days as a video adopter, and why choosing one platform to master can outperform trying to be everywhere at once.

Chris also explains what attracted him to REAL Broker, including the culture, leadership accessibility, and the speed of innovation around tools like LEO and the upcoming LEO for Buyers.

You can follow Chris on IG here @chriskwonrealtor

Drew Thompson is the head coach at REAL and runs the REAL Academy. Today, he talks about how he leverages Ai in his real estate business and his predictions for how it will disrupt the real estate industry. Drew gives his top tips and recommendations for how real estate agents can leverage Ai like Geimini, Chat GPT and Claude, to scale their businesses, provide more value, and grow their real estate businesses.