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Measure Success Podcast

Measure Success Podcast

By: Carl J. Cox
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About this listen

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.@2023, 40 Strategy Inc. All Rights Reserved. Economics Leadership Management Management & Leadership
Episodes
  • From Revenue to Real Business Value Explained
    Apr 28 2026

    In this episode, Carl sits down with George Sandmann of Growth Drive to discuss how business owners can increase the value of their company by building strategic capacity.

    They explore the gap between what owners think their business is worth and what it could be worth. The conversation highlights how improving leadership, systems, and execution can increase valuation multiples and create predictable growth.

    Key takeaways:

    • Strategic capacity drives higher business value

    • Revenue alone does not determine worth

    • Most businesses are too dependent on the owner

    • Private equity rewards structure and discipline

    • Exit outcomes depend on preparation, not timing

    If you want to build a business that creates long-term wealth and runs without you, this episode gives you a clear path.

    Listen now and apply one idea this week.

    Connect with George:

    Guest Assets:
    LinkedIn: https://www.linkedin.com/in/george-sandmann/
    Book: The Growth-Driving Advisor: Proven Strategies for Leading Businesses from Stuck to Best-in-Class
    Book Link: https://www.amazon.com/Growth-Driving-Advisor-Strategies-Best-Class/dp/164225875X
    Website: https://www.growth-drive.com/

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    52 mins
  • How to Build Systems That Create Real Results
    Apr 21 2026

    In this episode, Carl speaks with Will Spengler about what it takes to build success that lasts.

    They discuss the role of discipline, clarity, and execution in business and leadership. Many people focus on ideas, but this conversation highlights the importance of systems and consistent action.

    Key takeaways include:
    • Why clarity drives better decisions
    • The role of discipline in long-term success
    • How systems improve performance
    • What separates high performers from others

    This episode offers a practical look at how to think, act, and lead with purpose.

    Listen now and apply these ideas to your own work.

    Connect with Will:

    LinkedIn https://www.linkedin.com/in/william-spengler-2193433a/

    Facebook https://www.facebook.com/FrederickFoxGroup/

    Website https://frederickfox.com/

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    39 mins
  • How to Sell High Value Services the Right Way
    Apr 14 2026

    In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow.

    Mike shares why most sales approaches fail and how business owners must shift their thinking from price to lifetime value. He explains how referrals should be treated as a system, not a hope.

    Key takeaways include:
    • Why predictable referrals matter
    • How buyers think about long-term value
    • The role of trust in high-value sales
    • Why sales is the core of every business

    This episode gives a clear and direct look at how to improve your sales process.

    Listen now and rethink how you grow your business.

    Connect with Mike:

    LinkedIn https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/

    Facebook https://www.facebook.com/mike.garrison.73

    Book Can I Borrow Your Car: How Financial Advisors Can Grow Their Business And Love Their Life

    Book Link https://www.amazon.com/Can-Borrow-Your-Car-Successful/dp/B0BKSCTHL7/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.Wur7S3XBKsl32zDYadB-n5EZHgRFOY9ADL7zcZIcVT9SBeddbgLweBkt9dmaT_lLSJ_Htrph1NoPw5y3vfj1NN-qkkNte_3kRBe0bfL1eOedDvsVI-sW_q58OG8D1nH9xB7mnlmn8XFb_a4y3kQZN0hqPI_h1JbpoAQEcf0SfzpmzgY_EzhLbNUbjGxqyXqPvcfrEadDRKIS-7I1EmTRT62ZK0e2RobTI1nEUvWYtss.-nT483q5EJsYXxxYwUL6iDwKU_1T3BCqdYNV6AW4UJQ&qid=1760356398&sr=8-1

    Website www.caniborrowyourcar.com

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    44 mins
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