Marketing Over Coffee cover art

Marketing Over Coffee

Marketing Over Coffee

By: john@themshow.com (John Wall and Christopher Penn)
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Summary

John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.Copyright 2024, M Show Productions II, LLC Economics
Episodes
  • Dan Levi on The State of Out Of Home (And Airports!)
    May 1 2026

    In this Marketing Over Coffee:
    Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO

    Direct Link to File

    Starting out at the classic big agencies, and then road trip to LA

    Working at the early days of MTV, and the launch of MTV Asia

    SVP of Marketing at WWE

    Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel

    8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

    What's the big opportunity brands are missing with big sporting event follow up?

    It's not about locations, it's about audience and outcomes

    The Radar data platform - anonymously tracking where the audiences are

    22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Switching Radar from post campaign results to real time

    Using OOH for better GEO results and building trust

    David Letterman's My Next Guest Needs No Introduction

    Check out Clear Channel and Dan on LinkedIn!

    We're always talking at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    38 mins
  • Now with More Post Mythos Apocalypse!
    Apr 16 2026

    In this Marketing Over Coffee:
    Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

    Direct Link to File

    Zero Journalism on Anthropic Claude Mythos

    What are looping LLMs?

    7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

    Data Studio Returns!

    Gemma 4 - taking the local model for an uncensored test drive

    Subscribe to the Trust Insights Prompt Playbook Weekly!

    Includes prompt to skill plug-in

    90% want brand texts once a week or less

    Chris is totally against brand texts

    14:42 - 16:17 Fundera by NerdWalletvisit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

    Traction Vids

    Mad Max Fury Road

    Cancelling YouTube Premium by creating a downloader and manager with Claude Code

    Managing streaming services with Subscription Pulsing

    GEO Webinar Recording

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    23 mins
  • A Victory Lap with Greg Poirier!
    Apr 10 2026

    In this Marketing Over Coffee:
    Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!

    Direct Link to File

    Past interviews with Greg in 2015, and again in 2018!

    So what happened at CloudKettle over the past 8 years??

    Acquisition always part of the plan

    Doing right with a 30% ESOP

    Inbound inquiries get heavy at year 8

    7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

    How has the landscape changed over the past 5 years

    The changes in Marketing Automation

    Expansion of Analytics

    Going beyond the Bay Area

    Moving from Seat Based to Consumption Based pricing

    19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC

    What's driving the transition to consumption?

    Early adopters in AI with Gemini and Agentforce

    Using the Maya Personality Document to get all AI tools into alignment

    Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers

    Rouvy Ad Spend

    To learn more visit Ateko or check out Greg on LinkedIn

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

    Show More Show Less
    39 mins
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