Welcome to Made in Ely where we chat to local business owners about what they're building and how they're doing it. In this episode we speak with Gemma from eMotion Fit about her route from corporate life into personal training and breathwork. We discuss how a simple breathing practice brought quiet to a busy mind and became a tool for emotional release.

Gemma explains what to expect in her sessions — three rounds of breathwork, music-driven journeys, guided retentions and a cathartic vocal release — and why creating a safe, welcoming space matters. We also cover the role of community in Ely, men’s mental health sessions in the woods, and simple daily habits that support wellbeing like movement, sleep, hydration and awareness.

Made in Ely meets Luke and Rob from Studio Nova, a design-led agency bringing websites, advertising and creative solutions to local and national clients. They discuss starting the business, the importance of work experience, embracing new technology, and balancing creativity with commercial needs.

Studio Nova share lessons learned about client communication, hiring and nurturing talent, the benefits of being a small, responsive agency in Ely, and their passion for music, festivals and community-focused work.

In this week's instalment of Made In Ely, James and Cathrine chat with Clara Campbell-Beavis about Willow Grange Farm, a rural retreat near Ely that combines a farm shop, cafe, glamping and event space. Clara shares her journey from working in luxury hotels in London to returning home and growing a community-focused business.

The episode covers weddings launched during COVID, opening a butchery and farm shop, farm-to-table produce, community events and wellness offerings, plus the challenges and lessons of running a family farm business.