Limited Supply cover art

Limited Supply

Limited Supply

By: Nik Sharma
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About this listen

 So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.Copyright 2024 Nik Sharma Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S16 E4: 7 Strategies Behind Today’s Fastest Growing Brands

    S16 E4: 7 Strategies Behind Today’s Fastest Growing Brands
    Apr 22 2026
    What are the fastest-growing DTC brands actually doing right now? In this solo deep dive, Nik breaks down the exact playbook behind today’s highest-performing consumer companies, especially in supplements, telemedicine, and subscription-driven businesses. After studying dozens of breakout brands and compiling 40+ pages of notes, Nik shares the 7 core strategies driving modern DTC growth, from acquisition to retention to product page optimization. At the center of it all is a major shift: the best brands aren’t optimizing for quick conversions anymore, they’re building for long-term value (LTV). Straight from the operators behind today’s fastest-growing companies—If you’re building, scaling, or optimizing a DTC brand, this episode is for you! --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠instant.one/sharma⁠⁠. --- Want more DTC advice? Check out the⁠ Limited Supply YouTube page⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠ Limited Supply Slack Channel⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s DTC newsletter: ⁠⁠https://bit.ly/3mOUJMJ⁠⁠ Follow Nik on X: ⁠https://x.com/mrsharma
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    45 mins
  • S16 E3: The Step by Step DTC Build Playbook

    S16 E3: The Step by Step DTC Build Playbook
    Apr 16 2026
    What does it actually take to build a modern DTC brand? In this deep dive, Nik Sharma and David Perell unpack the real playbook behind today’s fastest-growing direct-to-consumer companies from first idea to scale. Nik shares how top operators think differently: instead of guessing, they validate everything. From testing fake brands before launch to using Facebook as a real-time messaging lab, he explains how the best brands remove risk and find what actually converts before going all in. They also go deep on brand strategy, from owning a color and standing out on shelves to building real differentiation in crowded markets. Nik explains why most brands fail (they look the same), and how the best ones win by creating a moat across product, story, and distribution. If you’re building (or thinking about building) a consumer brand, this breaks down how to go from idea → traction → scale without guessing. --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠instant.one/sharma⁠. --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s DTC newsletter: ⁠https://bit.ly/3mOUJMJ⁠ Follow Nik on X: https://x.com/mrsharma
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    1 hr and 31 mins
  • S16 E2: How to Break Through Your Next Growth Ceiling

    S16 E2: How to Break Through Your Next Growth Ceiling
    Apr 8 2026
    Most brands don’t fail because ads stop working. They fail because everything around the ads is broken. In this live session, Nik breaks down what actually separates $5–20M brands from the ones that scale to $50M+ and beyond. The answer isn’t “more spend” or “more creative,” it’s building the rest of the machine. He also breaks down the $500 (now ~$5K) “fake brand test” for validating ideas fast, why pre-launch email lists still win (and how to build one properly), and how top brands are using creators and content pre-launch. If you’re stuck between early traction and real scale (or trying to figure out how to actually use AI beyond surface-level tools) this episode is a deep dive into what’s working right now. --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: instant.one/sharma. --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠ Limited Supply Slack Channel⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠DTC newsletter⁠ Follow Nik on Twitter:⁠ https://www.twitter.com/mrsharma⁠
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    31 mins
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