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Lighting For Profits

Lighting For Profits

By: Ryan Lee
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About this listen

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.

If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.

After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $55 million in revenue from landscape lighting.

If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start.

To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com

Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing.

https://emeryallen.com

2022 Lighting For Profits
Economics Education Leadership Management Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Ep #238 - Keith Rosser - Legacy in Light
    Apr 14 2026

    Keith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals how Landscape Lighting Pro grew into a strong, purpose-driven business—and what it means to take it to the next level by partnering with a national leader. This episode is all about growth, legacy, and lighting the path forward.

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    1 hr and 11 mins
  • Ep #237 - Rob Zito - ROI Unlocked
    Apr 7 2026

    In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just results. Plus, a glimpse into balancing business, real estate ventures, and family life.

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    1 hr and 2 mins
  • Ep #236 - Bruce Nelson - Finding the Fault
    Mar 31 2026

    Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting testing devices—Bruce shares hard-earned insights, practical techniques, and lessons you only get from decades of real-world experience.

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    59 mins
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