Light the Fuse. cover art

Light the Fuse.

Light the Fuse.

By: Outrageous Insight The Consumer Delight Consultancy.
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Light the Fuse sees Patrick Olszowski interview inspiring Product and Innovation leaders in sporting apparel and outdoor brands. In each episode, a guest breaks down the one work decision that changed everything and the leadership lessons you can take from it.

Light the Fuse is brought to you by Outrageous Insight, The Consumer Delight Consultancy.

2025 Outrageous Insight, The Consumer Delight Consultancy.
Economics Marketing Marketing & Sales
Episodes
  • Light the Fuse with Philip Tavell at Dynafit
    Jun 12 2026

    Dead last. First mountain bike race series. Everyone else is gone. Philip Tavell stayed in it — and kept climbing. That determination built a career: VP of Outdoor and Ski at Helly Hansen, now Director of Brand at Dynafit.

    Today we're not talking kit. We're talking about what it actually takes to stay in the game when it's hard — in sport, in business, in parenting.

    Philip, welcome to Light the Fuse.

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    44 mins
  • Light the Fuse with Helena Bourdillon, freediver
    Apr 21 2026

    What happens to your mind when your body is 79 metres underwater, running on a single breath? World champion freediver Helena Bourdillon joins Patrick to talk about the razor's edge between presence and fear — and how she's used the same discipline to inspire people on land. If you've ever wondered what it really takes to go to the edge and come back, this conversation is for you.

    TW - Discussions of suicide, self-harm.

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    41 mins
  • Light the Fuse with Donna Bruns, formerly at Fjallraven
    Apr 7 2026

    What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the battles it sparked, and why the hardest part wasn't the chemistry. If you've ever wondered whether corporate conviction is real or just marketing, this is the conversation that answers it.

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    44 mins
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