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KnowThyBrand

KnowThyBrand

By: Giulia Iannucci
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Summary

A more inclusive and sustainable world is possible. Listen to incredible guests as they share their unique stories and expertise, let them inspire you, and learn what we can all do to foster a fairer future.

© 2026 KnowThyBrand
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ripples of Inclusion, Healing, and the Courage to Interrupt with Carrie Sawyer
    Apr 29 2026

    What does it mean to become an “interrupter” in the face of injustice, exclusion, or systems that no longer serve people?

    In this episode of KnowThyBrand, Giulia is joined by Carrie Sawyer, founder of Diversity by Design and Inclusion First Institute, for a deeply human conversation about inclusion, advocacy, leadership, and transformation.

    Carrie shares the story behind her book Ripples of Inclusion, created after collecting hundreds of questions from people across the United States following the murder of "George Floyd in 2020. Together, they explore what it means to ask difficult questions, how to safely support others, and why even the smallest actions can create meaningful ripple effects.

    The conversation then shifts into Carrie’s personal experience with breast cancer and how that journey is now inspiring a new vision: HELD, a women’s health innovation lab focused on healing, education, leadership, and disruption within healthcare systems.


    This episode is a powerful reflection on courage, empathy, advocacy, and the importance of understanding the unique role each of us can play in creating change.

    Support Carrie’s HELD initiative https://gofund.me/070ac0b9c

    Click here for full show notes and resources mentioned in the episode.

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    53 mins
  • What Rugby Teaches Us About Leadership, Resilience, and Community with Eamon Reily
    Jan 15 2026

    Leadership lessons don’t always come from boardrooms or management books; sometimes they’re learned on the pitch, through teamwork, pressure, and shared responsibility.

    In this episode of KnowThyBrand, host Giulia Iannucci is joined by Eamon Reily, originally from New Zealand and a member of Rugby Club Luxembourg (RCL), for a thoughtful conversation about what rugby teaches us far beyond the game itself.

    From communication and composure under pressure to resilience, humility, and volunteering, Eamon reflects on how rugby shapes people into better leaders, colleagues, and community members. The discussion explores how leadership is distributed, why every role matters, and how learning to handle mistakes can build confidence and character.

    This episode offers practical and relatable insights into leadership, belonging, and the power of showing up - both on the pitch and in everyday life.


    Click here for full show notes and resources mentioned in the episode.



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    47 mins
  • Redefining Success - Embracing Non-Linear Careers with Bárbara Daroca
    Nov 25 2025

    Success isn’t always a straight line and sometimes the most fulfilling careers are the ones that take unexpected turns.

    In this inspiring episode of KnowThyBrand, host Giulia Iannucci sits down with Bárbara Daroca, Head of Corporate Services at ING Luxembourg and host of the podcast Hello Success. Known for her leadership and mentoring work, Bárbara shares her journey from structured finance to marketing communications, and how embracing career pivots led her to create a platform that celebrates real, relatable success stories.

    Together, Giulia and Bárbara explore what it means to let go of outdated definitions of success, find value in every stage of your career, and balance ambition with authenticity. From celebrating small wins to learning from mistakes, this episode is a heartfelt reminder that thriving professionally doesn’t mean having it all figured out. It means staying curious, adaptable, and kind to yourself along the way.

    Click here for full show notes and resources mentioned in the episode.

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    46 mins
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