It Is March 2008 In The Games Industry
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Microsoft just cut thousands from its gaming division and pushed out four studios, and Adam argues it's the first crack warning of a coming collapse, like Bear Stearns to the industry's coming housing crisis. Why the "billion monthly players" mandate is structurally impossible and what it really signals, why games can't chase trends the way movies can, why a decade of failed Fortnite clones taught the industry nothing, and why an AI-background executive now running Xbox points toward the brand being wound down and sold for parts. Plus the case that the future, and the safe harbor, is indie, Nintendo, Steam, and a hard line against generative AI.
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