Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)
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Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)
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AI platforms are changing how customers discover brands.
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Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode explores how emotional connection, not just points, is shaping the future of loyalty.
Hosted by Bridget Blaise – Shamai
Show Notes:
1) Laurie Blair
2) Hyatt
3) Unreasonable Hospitality.