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Influence Anyone

Influence Anyone

By: Howie Chan Influence Strategist @ The Behavioring Company
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The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.Howie Chan Economics Marketing Marketing & Sales Science Social Sciences
Episodes
  • Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World

    Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World
    Jun 2 2026
    Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible. In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding buyer psychology completely changed the trajectory of her career. They dive deep into the psychology of attention, why “jobs to be done” changed modern marketing, how envy secretly drives human behavior, and the difference between getting attention and earning true influence. You’ll also learn practical strategies for becoming “unignorable” in today’s AI-driven world, including how to build authority, borrow trust, create memorable positioning, and use storytelling ethically to influence people. Whether you’re an entrepreneur, creator, marketer, or leader trying to stand out in a noisy world, this conversation will change how you think about persuasion, branding, and human behavior. Episode Breakdown: 00:00:00 Why Katelyn Bourgoin Shut Down Her Startup 00:05:19 Rebuilding from Zero 00:12:09 The Customer Insight Mistake Founders Keep Making 00:16:38 How a Newsletter Accidentally Became a Business 00:21:45 “Jobs To Be Done” Explained Simply 00:27:11 The “Pratfall Effect” & Why Flaws Build Trust 00:29:19 How to Become Unignorable in the Age of AI 00:36:25 How to Borrow Trust and Authority Strategically 00:39:25 Sharing Your Wins Builds Influence 00:41:22 Envy, Mimetic Desire & Hidden Motivations 00:47:15 The Science of Attention and Persuasion 00:52:11 Fascination, Contrarian Ideas & Standing Out 01:02:33 Wallet Opening Words 01:06:31 Delivering on Your Promises to Build Influence Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring From Our Guest: Website (https://learnwhywebuy.com/) LinkedIn (https://www.linkedin.com/in/katebour/) Newsletter (https://learnwhywebuy.com/) Read Katelyn’s blog about killing her startup (https://medium.com/@katelynbourgoin/i-killed-my-startup-and-then-some-crazy-shit-happened-6dfefa184652) Participate in Katelyn's Pre-selling with Pre-suasion email challenge (https://customercamp.co/pwp/) Get the book, Wallet-Opening Words (https://www.walletopeningwords.com/) — Produced by Ideablossoms (https://ideablossoms.com/)
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    1 hr and 12 mins
  • Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior

    Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior
    May 26 2026
    In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change minds and how stories psychologically prime people to care, remember, and take action. Drawing from neuroscience, behavioral psychology, and persuasion research, Howie explains how emotion drives decision-making before logic ever enters the picture. He unpacks the hidden roles stories and data play in the brain and introduces a simple four-part framework to ethically influence decisions more effectively. You’ll learn why storytelling in marketing and communication works so powerfully, how dopamine and emotional memory shape attention, and why data is most persuasive only after emotional engagement has been established. Chapters: 00:00:00 Why Stories Outperform Statistics 00:02:14 What Storytelling Does to the Brain 00:04:39 The 4-Part Framework for Influence 00:06:41 The Psychology Behind Emotional Anchoring Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w Turn Your Expertise Into Income (Without Becoming a Creator) Influence System Mastery is a 6-week cohort program with a private community designed to help you attract the right clients and opportunities 24/7—using brand and influence science. → https://www.influencesystemmastery.com Next Summer cohort runs June 5 - July 10, 2026
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    8 mins
  • Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore

    Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore
    May 19 2026
    Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection. Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands can move beyond corporate jargon and surface-level messaging to uncover the emotional motivations that truly drive human behavior. From “limbic sparks” and subconscious associations to brand messaging and customer experience design, this conversation breaks down how great brands become unforgettable. You’ll learn why emotional insight matters more than demographics, how subconscious associations influence decision-making, and why most B2B brands fail to connect with the people they’re trying to reach. Kevin also shares practical frameworks any business can use to create stronger customer relationships, more resonant messaging, and brand experiences people actually want to return to. Episode Breakdown: 00:00:00 The 3 Pillars of Brand Desire 00:09:21 “Limbic Sparks” in Brand Strategy 00:14:33 The Behavioral Science Discovery That Changed Kevin’s Career 00:16:44 The 86% Correlation Most Brands Ignore 00:24:36 AI & the Missing Emotional Connection 00:28:26 The Biggest Mistake B2B Brands Make 00:34:35 Fear-Based Marketing vs. Positive Emotional Connection 00:40:49 Brand Expression (Sonic Branding, Visual Identity & Brand Messaging) 00:44:27 Identifying Shared Emotional Motivation Between Stakeholders 00:46:13 Aligning Customer Experience With Brand Promise 00:51:54 The 3 Question Framework Every Business Should Ask Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. Episode Resources: Check out my episode with  David Aaker here — or just go to episode 79. From Our Guest: Website LinkedIn YouTube Instagram Brand Desire by Kevin Perlmutter — Produced by Ideablossoms
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    59 mins
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