AI Is Exposing PR's Real Problem And It's Not What You Think If you've been in a room full of PR professionals lately when AI comes up, you already know the conversation is charged.

The discussion about AI and PR is full of fear, defensiveness, resistance, and honestly, a lot of misplaced angst. And that's because the real threat isn't what most people think it is.

In this episode, we're getting into what AI actually exposes about the state of PR today, why it's driving the profession to a critical crossroads — and why the clock is ticking on a decades-old problem that the field can no longer afford to ignore.

How we respond right now will either define us or defeat us.

The AI storm is coming. Is your PR team ready?

JOIN THE MOVEMENT

Struggle no more to tell your leadership what your value is to the organization. Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!

NEW RESOURCE PAGE (a.k.a FREE STUFF) Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here

GOT TOPIC IDEAS? WE WANT TO HEAR THEM!

Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!

HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?) https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

How to Spot a Crisis Before It Happens

ISSUE MANAGEMENT EXPLAINED

Most crises are preventable — that's a fact. But they're only preventable if you know what to look for. In Part III of our series on Crisis - Not Everything is a Crisis, we break down how organizational problems develop, why so many get ignored until it's too late, and what PR pros can do to support divisions and leaders in catching them early -- because the best crisis you'll ever manage is the one your organization never has.

JOIN THE MOVEMENT

Struggle no more to tell your leadership what your value is to the organization. Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!

NEW RESOURCE PAGE (a.k.a FREE STUFF) Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here

GOT TOPIC IDEAS? WE WANT TO HEAR THEM!

Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!

HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?) https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

The First Hour of a Flare-Up: Are You Reactive or Deliberate?

Today we cover Part 2 of our series on crisis — or rather, not everything is a crisis.

This week we talk about when an incident first flares up, and how we as PR pros think, counsel and act in those moments – because that matters. A lot. The mindset we bring, the discipline we apply. It can make the difference between managing a moment and creating a bigger problem.

In this episode, we dig into what it looks like to approach a flare up with discernment in those early minutes. How do you “read the room” in the court of public opinion? What's actually in front of you? How do you stay deliberate when the noise is getting loud, and it feels like things are heating up?

This one will challenge you to evaluate yourself, and determine if you’re reactive or discerning and deliberate in that space between drama and crisis.

JOIN THE MOVEMENT

Struggle no more to tell your leadership what your value is to the organization. Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!

NEW RESOURCE PAGE (a.k.a FREE STUFF) Visit our new resource landing page to check out free downloads and tools to help you lead, manage and implement top-notch PR in your organization. Click here

GOT TOPIC IDEAS? WE WANT TO HEAR THEM!

Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!

HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?) https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E