Customer Intimacy in Fundraising

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Customer intimacy is a strategy in which one builds a relationship with the customer about their care abouts and expectations.

The more one knows about the customer, the better one is able to support and meet their needs.

In fundraising, customer intimacy can be a compelling value proposition for the investor.

Investors look initially at startups for traction with customers.

Once that is in place, the investor looks for customer intimacy.

How well does the founder know the customer?

How can this be used to build an ongoing relationship with them?

The more the founder knows about the customers, the more they can build products and services to meet their needs.

For investors seeking to fund startups, look beyond the initial traction to how well the founder knows the customer.

Test their knowledge of the customer with the question, now that you have sold the first product to the customer, what will you sell them next?

See if the founder knows the customer well enough to chart a product roadmap.

Consider customer intimacy as a key value proposition for fundraising.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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