Meet Diana!

Discover how Diana Gleason transitioned from a professional dancer to building a thriving six-figure accounting firm, and her insights into scaling a service-based business, leadership, and personal growth.

Main Topics:

- Diana’s unconventional path from dance to accounting

- Building and scaling DG Accounting Agency

- Leadership, systems, and operational strategies for growth

- Balancing entrepreneurship with family life

In this episode:

- Diana shares her inspiring story of pivoting careers and establishing her firm

- Key lessons learned from scaling her business and building a team

- How her background in dance instilled resilience and discipline

- Practical strategies for creating systems and empowering employees

- Her vision of the future: becoming CEO and eventual business sale

Timestamps:

00:00 - Introduction to Diana Gleason and her unique journey from dancer to accountant

01:05 - Celebrating five years in business and recognizing milestones

02:12 - Evolving roles within her firm and operational growth

04:56 - How a leadership program with Gary Vaynerchuk influenced her mindset

09:45 - Leadership style adjustments for team empowerment

16:44 - Balancing motherhood and entrepreneurship while managing physical health

24:47 - Connecting with her passion for supporting dance studios and small businesses

27:29 - Her mission to humanize accounting and provide judgment-free financial support

32:09 - The value of honesty combined with compassion in client conversations

34:45 - Recognizing warning signs of potential business trouble

37:39 - Insights into her leadership program with Gary Vaynerchuk at VaynerX

45:17 - Day in the life: balancing family, business meetings, and sales efforts

48:24 - Future goals: becoming CEO and eventually selling her firm

51:02 - Personal interests, hobbies, and the importance of continuous growth

54:50 - Rapid-fire segment: dream vacation, favorite tech, and more

Connect with Diana:

Personal Instagram - https://www.instagram.com/dianagleason/

LinkedIn - https://www.linkedin.com/in/dianagleason/