How IKEA Is Rewriting the Rules of Retail Media

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How IKEA Is Rewriting the Rules of Retail Media

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You've seen IKEA's blue-and-yellow stores. But behind the scenes, the furniture giant is quietly building what may become one of retail's most formidable advertising businesses — IKEA Kreativ and its customer data platform. Lucas and Luna unpack how IKEA turned its home-planning app into an ad platform, why it's selling ad space on its own smart speakers, and what the 'IKEA effect' means for brands angling to reach shoppers who are already dreaming of a new sofa. With specific numbers on ad revenue growth and cost per acquisition benchmarks, this episode reveals how the world's biggest furniture retailer is becoming a media company without selling a single couch. #RetailMedia #IKEA #RetailAdvertising #IKEAKreativ #CustomerDataPlatform #HomeFurnishings #ShopperMarketing #RetailMediaNetwork #FurnitureIndustry #DigitalAdvertising #PrivacyFirst #FirstPartyData #IngkaGroup #IKEAFamily #RetailTech #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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