How Lego Turned Bankruptcy Into a Billion-Dollar Comeback

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How Lego Turned Bankruptcy Into a Billion-Dollar Comeback

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In the late 1990s, Lego was bleeding cash, drowning in complexity, and close to bankruptcy. This episode of The Pivot Podcast charts the company's dramatic turnaround under CEO Jørgen Vig Knudstorp. Lucas walks through the core problem: Lego had expanded into too many product lines, from clothes to action figures, losing focus on its core brick. Knudstorp, an outsider, imposed radical discipline: he cut 70% of products, sold off theme parks, and reorganized manufacturing. Luna asks how Lego managed to rebuild its innovation engine, and Lucas explains the 'Innovation Funnel' and the shift to co-creation with fans. The episode ends with Lego's recent challenge: the cost of making bricks from oil-based plastic and its pivot to sustainable materials. A concrete, numbers-driven look at one of the most famous corporate turnarounds. #Lego #JorgenVigKnudstorp #CorporateTurnaround #BusinessStrategy #Innovation #ToyIndustry #Bankruptcy #SupplyChain #Sustainability #BrandRevival #ProductSimplification #FanCoCreation #BusinessPodcast #ThePivotPodcast #FexingoBusiness #Management #CaseStudy #BrickByBrick Keep every episode free: buymeacoffee.com/fexingo

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