The Most Expensive Lead Your Dealership Is Ignoring: The Credit Application
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The Most Expensive Lead Your Dealership Is Ignoring: The Credit Application
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Dealerships say they want high-intent leads, but many ignore one of the strongest buying signals they get: a completed credit application. In this episode, we break down why credit apps should be treated differently, how stores mishandle them, and why slow follow-up, bad CRM notes, and weak sales processes cost dealerships real deals.
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