Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?

Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.

Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.

If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!

🔗 Links

• The Inmates are Running the Asylum - Alan Cooper
• How Brands Grow - Byron Sharp

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✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/

LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio

Instagram

Eliška | @eliskahsk

Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

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