Gui Costin: Two Books, Two Dakotaisms, and the Greatest Authentic Hack of All Time
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Gui Costin: Two Books, Two Dakotaisms, and the Greatest Authentic Hack of All Time
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Summary
Gui Costin, founder and CEO of Dakota, joins Eric Jorgenson to talk about writing two books with Scribe—The Dakota Way and Be Kind—and why he now calls authoring “the single best thing I’ve ever done for the business and for people.”
Gui walks through the procrastination and self-doubt that nearly stalled his first Scribe book, the “world-class ghostwriter” who got him through it, and the Dakotaisms (“turn your brain off,” “throw your hat over the wall”) that finally pushed the book over the line. He explains how Dakota uses signed copies at every live event, why a book makes you a subject matter expert and an authority rather than a salesperson, and how showing up on LinkedIn pays off in unexpected ways, including a 20-years-no-contact college teammate who somehow knew his Starbucks order.
The episode closes with Gui’s blunt advice to any CEO on the fence: figure out what you’re passionate about, call Scribe, and turn your brain off.