Sales teams are no longer defined by a few superstar performers. Japjit Ghai, who leads BCG’s AI efforts for sales globally, explains how AI is reshaping the entire sales workflow—from lead prioritization to real-time coaching and closing the deal. Winners won’t bolt on tools. They’ll integrate AI and agents from end to end.

Learn More:

Japjit Ghai: https://on.bcg.com/48IzJiV

How AI Agents Will Transform B2B Sales: https://on.bcg.com/4dnWPOr

How AI Can Reshape Distributed Sales Channels in Emerging Markets: https://on.bcg.com/4tSL0pu

BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4utKWMJ

Imagine This... on the future of sales: https://lnk.to/imagine-this-Andersen-sales09

Chapters

(0:00) The End of Superstar Salespeople?

(1:26) Is AI Moving Into the Sales Frontline?

(1:57) Is This Shift Across the Board?

(3:01) What Happens to Top Sales Performers?

(4:08) Where AI Still Falls Short in Sales

(4:47) Why Talent Is Choosing AI-First Companies

(5:06) What Augmented Selling Looks Like

(6:07) Real-Time AI Sales Assistant Demo

(10:13) The ROI of AI in Sales

(11:00) What Sellers Gain (and Fear Losing)

(11:40) How Performance Is Measured

(12:26) Misconceptions Leaders Have About Using AI In Sales

(13:14) Will Customer Relationships Suffer?

(14:59) When You Should NOT Use AI

(16:22) What Great AI Sales Looks Like

(17:18) Is There an AI Blueprint to Follow for Sales?

(17:58) What Will the Future Look Like in AI Sales?

(18:39) Next Steps for Leaders