How to Turn Client Work Into Long-Term Growth [REPLAY] cover art

How to Turn Client Work Into Long-Term Growth [REPLAY]

How to Turn Client Work Into Long-Term Growth [REPLAY]

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Summary

Agency growth, client retention, and referrals all come down to how you think about your engagements.

We're bringing back this episode because it introduces the concept of engagement yield, and how the best agencies turn every client into a compounding asset.

In this episode, we break down:

  • Why revenue is only part of the value of a client

  • The four drivers of engagement yield: proof, leverage, relationships, and referrals

  • How the right engagements create long-term advantages

  • Why some projects actually create negative outcomes over time

  • How to evaluate opportunities beyond just budget

If your agency is growing but not compounding, this framework will change how you think about every client you take on.

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Peter Kang 👉 https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim 👉 https://www.linkedin.com/in/seiwookkim/

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