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How do you build a purpose-driven business when the market isn't rushing to pay for it? Mary Ellen Schaafsma shares her journey from intrapreneur to founder with Michi Lantz, revealing how tenacity and authenticity fuel growth in the messy middle.

Guest Bio:

Mary Ellen Schaafsma is a seasoned Social Purpose Advisor and the founder of Purpose Pathways Consulting. With ten years at the forefront of Canada's Social Purpose movement, Mary Ellen has empowered many organizations to gain clarity on their legacy for society - beyond profits - and unlock their full potential as engines for growing the good in the world, while growing a resilient business.

As the former director and co-Founder of the Social Purpose Institute at United Way BC, Mary Ellen played a pivotal role in shaping purpose-driven business strategies and programs that have inspired companies across Canada.

Her deep expertise, infectious enthusiasm, and commitment to collaboration make her a trusted guide for leaders seeking to align their organizations with the needs of people and the planet. Her approach combines strategic insight with practical tools, empowering clients to embed purpose into their culture, engage stakeholders, and create their optimal impact as an organization. She is passionate about helping organizations thrive by leveraging their business to generate good.

Find out from Mary Ellen Why Smart Organizations Still Struggle with Alignment, Culture and Momentum:
Get your Coherence Assessment now: https://bit.ly/4oKyt5G

Connect with Mary Ellen Schaafsma

LinkedIn: www.linkedin.com/in/maryellenschaafsma
Website: https://www.purposepathways.ca/

Resources or websites mentioned in this episode:
Mirasee

Credits:

Host & Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny

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Episode transcript: How to Build a Purpose-Driven Business When the World Isn't Ready coming soon.