How did the 2023 WAGageddon shift F1 culture?
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How did the 2023 WAGageddon shift F1 culture?
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Summary
Formula 1 has gone through several major cultural shifts over the past decade, from its acquisition by Liberty Media in the mid-2010s to the 'Drive to Survive' boom that followed a few years later during the pandemic. But there's a major cultural event that doesn't get talked about as frequently and yet really helped bring the sport's current cutthroat capitalist era to new heights: The 2023 phenomenon that Lily has dubbed WAGageddon.
For this episode, Lily is joined by Kate Byrne, one half of the podcast and brand Two Girls 1 Formula, to explain why some people care so much about professional athletes' romantic partners and how following them can actually explain a great deal about what's happening in the paddock.
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