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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2026 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125

    Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
    Jun 9 2026

    The following guest sits down with host Justin White:

    • Justin Kelly – President and CEO, CPF Mortgage


    Why an Assembly Line Loan Process Helps Borrowers, Agents, and Staff Members

    On the surface, delivering the same loan experience every time may not seem like a huge deal. But when you consider what a repeatable process has done for Justin Kelly’s company, you’ll understand why it’s important. How can mortgage brokers build a loan process that runs like a well-oiled machine? Listen to Episode #125 of the Good. Better. Broker. podcast to find out how Justin did it and how he’s teaching his referral partners to do the same thing.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how a mortgage broker built his brand and business with a repeatable, scalable loan process.


    In this episode, we discuss ...

    • 1:46 – starting in the mortgage business before graduating from high school
    • 3:03 – what Justin loves about the industry
    • 3:24 – the significance of the name CPF Mortgage
    • 4:35 – establishing a good reputation in the community
    • 5:36 – the impact of the loan process on the company brand
    • 7:16 – how Justin’s early days in the business led to the need for a repeatable process
    • 8:50 – Justin’s assembly line approach to the loan process
    • 9:58 – the importance of brand predictability
    • 12:20 – the benefits of an assembly line process for Justin’s team
    • 13:04 – coaching real estate agents to help improve their processes
    • 13:49 – providing referral partners with relevant educational materials
    • 15:18 – how Justin’s loan process has helped with company culture


    Show Contributor:

    Justin Kelly
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.
    Show More Show Less
    18 mins
  • UWM LIVE! Megacast Part 2 | Episode 124

    UWM LIVE! Megacast Part 2 | Episode 124
    May 26 2026
    The following guests sit down with host Justin White:• Eric Wilson – Freddie Mac• Roger Moore – Loan Pronto• Jason Kindler and Aaron Bacus – First Coast Mortgage• Julie Grushoff – Clear Choice Lending• Jaxzann Riggs – The Mortgage Network• Kristen Genovese – CMS Mortgage Solutions• Mike Fawaz – Origina8UWM Live! Attendees Discuss All Things Mortgage Industry and BeyondFor the fifth year in a row, thousands of independent mortgage brokers gathered in Pontiac, Michigan for the biggest broker event of the year, UWM LIVE! In part 2 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fifth annual UWM LIVE!In this episode, we discuss ...• 1:07 – interview with Eric Wilson• 12:00 – interview with Roger Moore• 20:58 – interview with Jason Kindler and Aaron Bacus• 31:48 – interview with Julie Grushoff• 45:04 – interview with Jaxzann Riggs• 53:42 – interview with Kristen Genovese• 1:01:46 – interview with Mike FawazResources Mentioned in This Episode: Freddie MacLevitate Show Contributors:Eric WilsonLinkedInFacebookFreddie MacJason Kindler LinkedInFacebookInstagramAaron BacusLinkedInFacebookInstagramJaxzann RiggsLinkedInFacebookInstagramJulie GrushoffLinkedInFacebookInstagramKristen GenoveseLinkedInFacebookInstagramMike FawazLinkedInFacebookInstagramJustin White is UWM’s in-house brand journalist and the host of the daily news video, UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or Twitter Connect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
    Show More Show Less
    1 hr and 19 mins
  • UWM LIVE! Megacast Part 1 | Episode 123

    UWM LIVE! Megacast Part 1 | Episode 123
    May 19 2026

    The following guests sit down with host Justin White:

    • Allison Thenhaus – C2 Financial
    • Mahb Rahman – Safetrust Mortgage
    • Dakota Baisa – Powell Home Mortgage
    • Jessica Benge – Benge Mortgage
    • Lamont Harris – Harris Capital Mortgage


    UWM Live! Attendees Join us to Discuss How They’re Generating Business

    For the fifth year in a row, thousands of independent mortgage brokers gathered in Pontiac, Michigan for the biggest broker event of the year, UWM LIVE! In part 1 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.

    In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fifth annual UWM LIVE!


    In this episode, we discuss ...

    • 1:05 – interview with Allison Thenhaus
    • 9:36 – interview with Mahb Rahman
    • 19:28 – interview with Dakota Baisa
    • 31:34 – interview with Jessica Benge
    • 42:29 – interview with Lamont Harris


    Resources Mentioned in This Episode:

    Arive
    The Gap and the Gain


    Show Contributors:

    Allison Thenhaus
    LinkedIn
    Facebook
    Instagram

    Mahb Rahman
    LinkedIn
    Facebook
    Instagram

    Dakota Baisa
    LinkedIn
    Facebook
    Instagram

    Jessica Benge
    LinkedIn
    Facebook
    Instagram

    Lamont Harris
    LinkedIn
    Facebook
    Instagram


    Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.
    Show More Show Less
    52 mins
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