Get Out Of Your Business To Grow It (Klassic Kern) cover art

Get Out Of Your Business To Grow It (Klassic Kern)

Get Out Of Your Business To Grow It (Klassic Kern)

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Summary

Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare clinic thrive and how applying the same principle—making more offers—can double your revenue, especially during the year's most consumer-driven period. Discover over 15 proven offer angles to skyrocket your sales!

Why "Offer Season" Matters

This critical time of year (October through New Year's) is when consumers are trained to buy. Businesses often generate 60-80% of their annual revenue in this quarter alone. Your income is directly proportional to the number of offers you make. Don't overlook simple strategies—step out of the day-to-day to see the bigger picture.

Key Takeaways
  • The holiday season is the peak time for consumer spending and business offers.
  • Income directly correlates with the quantity and quality of offers made.
  • Business owners often miss growth opportunities due to being too "in the business."
  • Re-evaluating past successful offers (like Maria's "Hairy Scary" postcard) can yield massive results.
  • Over 15 distinct offer angles exist for various holiday periods.
Timestamps [00:00]The Power of One Postcard[00:17]Transforming Your Business: One Big Thing[00:36]Welcome to "Offer Season"[01:03]Maria's Story: From Startup to 7-Figures[02:13]The Simple Advice: "Do That Again!"[02:55]Why Business Owners Overlook Obvious Offers[03:40]The Value of an Outside Perspective[04:22]Income is Proportional to Offers Made[04:57]Defining "Offer Season" (Oct - New Year's)[05:25]15+ Strategic Offer Angles for the Season[05:44]Offer Idea 1: Halloween (e.g., "Hairy Scary")[05:54]Offer Idea 2: Pre-Thanksgiving (Relief)[06:20]Offer Idea 3: Thanksgiving Day (Gratitude)[06:44]Offer Idea 4: Post-Thanksgiving (Recovery)[07:44]Offer Idea 5: Black Friday (Sale or Avoid Mall)[08:32]Offer Idea 6: Cyber Monday (One-Up Competition)[08:45]Offer Idea 7: Pre-Holidays (Preparation/Relief)[09:18]Offer Idea 8: 12 Days of X (Daily Bonuses)[09:58]Offer Idea 9: Holidays Themselves (Sales)[10:04]Offer Idea 10: Post-Holidays (Recovery)[10:53]Offer Idea 11: New Year's (Seller's End-of-Year)[11:38]Offer Idea 12: New Year's (Customer's Finish Strong)[12:01]Offer Idea 13: New Year's (Preparing for New Year)[12:29]Offer Idea 14: New Year's Discount[12:33]Offer Idea 15: Post-New Year's (Resolutions)[12:58]Frank's CTA: Join Private Client Group 15+ Holiday Offer Angles to Boost Sales
  • Halloween: "Hairy Scary" – Themed discounts (e.g., laser hair removal).
  • Pre-Thanksgiving: Offer "a break" from holiday prep stress.
  • Thanksgiving Day: Express gratitude with a special "thank you" offer.
  • Post-Thanksgiving Recovery: Address over-indulgence (e.g., cool sculpting).
  • Black Friday: Run a sale or offer an alternative to mall chaos.
  • Cyber Monday: Outdo online deals with superior offers.
  • Pre-Holidays: Provide "holiday relief" to stressed customers.
  • 12 Days of X: Daily bonuses or special reveals leading to a deadline.
  • Holidays Themselves: Standard Christmas, Hanukkah, or themed sales.
  • Post-Holidays Recovery: Offers for recovery from holiday madness/indulgence.
  • New Year's (Seller): End-of-year sales to "finish strong."
  • New Year's (Customer): Help customers "finish the year strong" with personal growth offers.
  • New Year's (Prep): Prepare customers for the new year with goal-setting/planning.
  • New Year's Discount: General discounts for the new year transition.
  • Post-New Year's Resolutions: "New Year, New You" themed offers.
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